Figma

4 months ago

Head of Marketing, LATAM (São Paulo, Brazil)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Given this role as the LATAM regional marketing lead, you’ll own full-funnel demand generation and field marketing across Brazil and Mexico, guide local language campaigns, collaborate with Sales and global teams, manage a marketing contractor and agency partners, and drive brand awareness and pipeline in LATAM from the São Paulo hub.

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and implement regional demand generation and field marketing strategies tailored for LATAM to reach, engage, and convert local audiences (Portuguese, Spanish)
•Create localised marketing efforts that support regional goals to drive brand awareness and generate pipeline, with ROI focus
•Regionalise global content and programmes to resonate with LATAM audiences and advise on distribution at scale (email, content syndication)
•Partner with regional Sales to deliver a sales-led marketing strategy, including net-new and existing customer expansion
•Track marketing programs and budget, developing frameworks to measure impact and ensure budget adherence

Key Requirements

•8+ years of B2B Marketing leadership experience across multiple countries in Latin America, specifically in Brazil and Mexico
•Experience building and driving full funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat)
•Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
•Vendor or contractor management experience
•Ability to collaborate in lock-step with regional Sales partners and cross-functional teams to deliver a sales-led marketing strategy

Experience:8+ yearsB2b marketingLatamMarketing leadership

Skills:CommunicationLeadershipProblem-solving

Languages:PortugueseSpanish

Tech Stack:Digital MarketingDemand GenerationContent MarketingEmail MarketingSaaS

Company Brief

Figma

Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn

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Figma

4 months ago

Head of Marketing, LATAM (São Paulo, Brazil)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and implement regional demand generation and field marketing strategies tailored for LATAM to reach, engage, and convert local audiences (Portuguese, Spanish)
•Create localised marketing efforts that support regional goals to drive brand awareness and generate pipeline, with ROI focus
•Regionalise global content and programmes to resonate with LATAM audiences and advise on distribution at scale (email, content syndication)
•Partner with regional Sales to deliver a sales-led marketing strategy, including net-new and existing customer expansion
•Track marketing programs and budget, developing frameworks to measure impact and ensure budget adherence

Key Requirements

•8+ years of B2B Marketing leadership experience across multiple countries in Latin America, specifically in Brazil and Mexico
•Experience building and driving full funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat)
•Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
•Vendor or contractor management experience
•Ability to collaborate in lock-step with regional Sales partners and cross-functional teams to deliver a sales-led marketing strategy

Experience:8+ yearsB2b marketingLatamMarketing leadership

Skills:CommunicationLeadershipProblem-solving

Languages:PortugueseSpanish

Tech Stack:Digital MarketingDemand GenerationContent MarketingEmail MarketingSaaS

Company Brief

Figma

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn