Leland

3 weeks ago

VP, Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own end-to-end marketing growth across both consumer and B2B, translating brand, content, and community strategy into measurable demand generation. Build and lead the marketing team, set the performance bar, and partner with product and sales on go-to-market for new products and categories. Identify, test, and scale growth channels (from SEO to events to partnerships), while running performance reporting and managing the marketing tech stack for attribution, analytics, and automation.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own demand generation across consumer and B2B with clear ownership of the growth number on both sides of the business.
•Build and lead the marketing team, including hiring, developing talent, and setting the performance bar.
•Develop brand, content, and community strategy with a bias toward channels that move the needle.
•Own go-to-market for new products and categories in partnership with product and sales, from positioning and messaging through launch and into pipeline.
•Identify, test, and scale new growth channels systematically, and report marketing performance to CEO and leadership.

Key Requirements

•Track record building scalable marketing engines and taking channels or motions from traction to scale.
•Experience across both consumer and B2B marketing, with strong commercial instincts and ownership of revenue outcomes.
•Hired and led talent-dense marketing teams, investing in people and raising performance through clear standards.
•First-principles thinking to build the right playbooks for the specific context, not pull from a shelf.
•Experimental, analytical mindset with structured testing and ability to distinguish signal from noise.

Skills:LeadershipAnalytical rigorFirst-principles thinkingCommercial instinctsBias for action

Tech Stack:SEOAttributionAnalyticsAutomationAI

Company Brief

Leland

Leland is a coaching marketplace connecting learners with expert coaches, courses, content, and community to support career and educational goals, including test prep, admissions, and professional upskilling.

Industry: EdTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: Stanford, United States

Founded: 2021

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Leland

3 weeks ago

VP, Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own demand generation across consumer and B2B with clear ownership of the growth number on both sides of the business.
•Build and lead the marketing team, including hiring, developing talent, and setting the performance bar.
•Develop brand, content, and community strategy with a bias toward channels that move the needle.
•Own go-to-market for new products and categories in partnership with product and sales, from positioning and messaging through launch and into pipeline.
•Identify, test, and scale new growth channels systematically, and report marketing performance to CEO and leadership.

Key Requirements

•Track record building scalable marketing engines and taking channels or motions from traction to scale.
•Experience across both consumer and B2B marketing, with strong commercial instincts and ownership of revenue outcomes.
•Hired and led talent-dense marketing teams, investing in people and raising performance through clear standards.
•First-principles thinking to build the right playbooks for the specific context, not pull from a shelf.
•Experimental, analytical mindset with structured testing and ability to distinguish signal from noise.

Skills:LeadershipAnalytical rigorFirst-principles thinkingCommercial instinctsBias for action

Tech Stack:SEOAttributionAnalyticsAutomationAI

Company Brief

Leland

Industry: EdTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: Stanford, United States

Founded: 2021

Website LinkedIn