Manager, GTM Retention Strategy (Houston, TX, US, 77010)

NRG Energy
Houston
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 5-7 yearsEducation: bachelorsSkills: ["Communication","Storytelling","Presentation skills","Data-driven decision making","Cross-functional collaboration","Stakeholder management","Project management","Change management","Organizational skills"]

Lead go-to-market retention strategy for NRG Consumer, shaping customer retention, engagement, and loyalty programs to increase customer lifetime value. Develop data-informed segmentation, value propositions, journeys, messaging, and success measures across owned channels (email, OAM, app, web, and agent-supported experiences). Own the retention campaign calendar, drive cross-functional planning with Marketing, Customer Experience, Digital, Analytics, Finance, IT, and Legal, and optimize initiatives using performance reporting for leadership.

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FursaFursa
NRG Energy
NRG Energy
15 hours ago

Manager, GTM Retention Strategy (Houston, TX, US, 77010)

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Job Summary

Lead go-to-market retention strategy for NRG Consumer, shaping customer retention, engagement, and loyalty programs to increase customer lifetime value. Develop data-informed segmentation, value propositions, journeys, messaging, and success measures across owned channels (email, OAM, app, web, and agent-supported experiences). Own the retention campaign calendar, drive cross-functional planning with Marketing, Customer Experience, Digital, Analytics, Finance, IT, and Legal, and optimize initiatives using performance reporting for leadership.
Location: Houston
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Develop and lead GTM retention strategies based on customer insights, loyalty drivers, performance trends, and business/brand objectives.
  • •Define customer segmentation, targeting, value propositions, and channel strategies for retention campaigns and programs.
  • •Lead cross-functional GTM planning and execution for retention initiatives across email, OAM, app, web, and agent-supported experiences.
  • •Use customer data and performance analytics to evaluate initiative effectiveness and recommend optimization, scaling, or strategy pivots.
  • •Own the retention campaign calendar and coordinate cross-functional launch readiness; prepare performance reports for leadership decision-making and monthly business reviews.
Travel: Low travel

Key Requirements

  • •Bachelor’s degree in Business, Marketing, Communications, or related field.
  • •5–7+ years of relevant experience in strategic marketing, go-to-market strategy, customer strategy, customer lifecycle management, or business strategy.
  • •Experience in energy, subscription-based, consumer services, or related industries.
  • •Experience developing GTM strategies for consumer-facing products, services, or programs.
  • •Strong understanding of customer lifecycle behavior and retention levers.
Experience:5-7 yearsEnergySubscription-basedConsumer services
Education:Bachelor's in Business, Marketing, Communications, or related field
Skills:CommunicationStorytellingPresentation skillsData-driven decision makingCross-functional collaborationStakeholder managementProject managementChange managementOrganizational skills

Company Brief

NRG Energy
NRG Energy is a large integrated power company that owns and operates a diverse fleet of power generation assets and provides retail electricity services, energy solutions, and distributed energy resources to residential and commercial customers.
Industry: Utilities
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Houston, United States
Founded: 1989
WebsiteLinkedIn