GoHenry

1 day ago

CRM Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own and evolve CRM campaigns across email, push, and SMS, defining messaging, audiences, timing, hypotheses, KPIs, and segmentation. Partner with cross-functional teams and build measurement infrastructure with Data Engineering and Data Analytics. Scale experimentation (A/B and MAB), monitor cohort and campaign performance, and turn insights into iteration. Understand product activation and cancellation drivers, improve CRM processes and workflows, and coach the CRM Executive.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Partner with Product squads, Marketing, Customer Support, and Legal to own CRM campaigns from inception through iteration.
•Manage email, push, and SMS CRM channels by defining messaging, audience, and timing.
•Define and build campaigns with hypotheses, KPIs, and segmentation based on user behavior and data signals.
•Collaborate with Data Engineering and Data Analytics to create measurement data flows.
•Implement and scale testing frameworks and monitor campaign/cohort performance, translating insights into action; coach and develop the CRM Executive.

Pay and Benefits

Perks:Workplace PensionPaid LeaveRemote WorkHealth InsurancePrivate MedicalBirthday OffDeath BenefitsParental LeaveWellness Stipend

Key Requirements

•5+ years of experience in Lifecycle Marketing, CRM, or customer engagement roles, ideally in subscription, fintech, or consumer SaaS.
•Strong understanding of acquisition, activation, and retention metrics and the ability to apply learnings at scale.
•Experience with automation platforms such as Customer.io, including segmentation, personalisation, and conditional logic.
•Cross-functional collaboration from brief intake through launch and post-campaign analysis.
•Customer empathy and a drive to raise the bar for how the company communicates with customers.

Experience:5+ yearsFintechSubscriptionConsumer SaaS

Skills:CollaborationData-driven decision-makingCoachingCustomer empathyContinuous improvement

Tech Stack:Customer.ioA/B testingMAB

Company Brief

GoHenry

GoHenry provides prepaid debit cards and a money-management app to teach children (6–18) financial skills, offering parental controls, savings goals, chores/earn features and financial-education content across UK, Europe and the US.

Industry: Neobanking

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Valuation: USD 250M to 500M

Funding: Series B

Headquarters: London, United Kingdom

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor

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GoHenry

1 day ago

CRM Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Partner with Product squads, Marketing, Customer Support, and Legal to own CRM campaigns from inception through iteration.
•Manage email, push, and SMS CRM channels by defining messaging, audience, and timing.
•Define and build campaigns with hypotheses, KPIs, and segmentation based on user behavior and data signals.
•Collaborate with Data Engineering and Data Analytics to create measurement data flows.
•Implement and scale testing frameworks and monitor campaign/cohort performance, translating insights into action; coach and develop the CRM Executive.

Pay and Benefits

Perks:Workplace PensionPaid LeaveRemote WorkHealth InsurancePrivate MedicalBirthday OffDeath BenefitsParental LeaveWellness Stipend

Key Requirements

•5+ years of experience in Lifecycle Marketing, CRM, or customer engagement roles, ideally in subscription, fintech, or consumer SaaS.
•Strong understanding of acquisition, activation, and retention metrics and the ability to apply learnings at scale.
•Experience with automation platforms such as Customer.io, including segmentation, personalisation, and conditional logic.
•Cross-functional collaboration from brief intake through launch and post-campaign analysis.
•Customer empathy and a drive to raise the bar for how the company communicates with customers.

Experience:5+ yearsFintechSubscriptionConsumer SaaS

Skills:CollaborationData-driven decision-makingCoachingCustomer empathyContinuous improvement

Tech Stack:Customer.ioA/B testingMAB

Company Brief

GoHenry

Industry: Neobanking

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Valuation: USD 250M to 500M

Funding: Series B

Headquarters: London, United Kingdom

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor