Social Media Consultant

Truist Financial
Atlanta, Charlotte
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Quantitative analysis","Problem-solving","Stakeholder communication","Mentoring","Project management"]

Develop and execute digital marketing, merchandising, and creative strategies to promote and sell Truist products across online channels like website, social, mobile, online banking, and email. Manage online marketing programs and demand-generation campaigns, using marketing automation and online strategy expertise to improve acquisition, retention, cross-sells, and self-service adoption. Use web analytics to optimize conversion rates and KPIs, partner with business and marketing teams on roadmaps, and stay ahead of industry trends and emerging technologies.

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Truist Financial
Truist Financial
1 day ago

Social Media Consultant

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Job Summary

Develop and execute digital marketing, merchandising, and creative strategies to promote and sell Truist products across online channels like website, social, mobile, online banking, and email. Manage online marketing programs and demand-generation campaigns, using marketing automation and online strategy expertise to improve acquisition, retention, cross-sells, and self-service adoption. Use web analytics to optimize conversion rates and KPIs, partner with business and marketing teams on roadmaps, and stay ahead of industry trends and emerging technologies.
Location: Atlanta, Charlotte
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Develop and execute strategies for Truist online channels to increase acquisition, retention, profitability, and cross-sell across product lines.
  • •Build digital marketing channels and tactics (web, social media, email marketing, marketing automation, paid advertising, SEO, content marketing) to drive product adoption.
  • •Partner with lines of business and marketing strategists to create product roadmaps supported by digital marketing strategies.
  • •Use web analytics and performance data to refine digital marketing strategies, improve conversion rates, and track KPIs.
  • •Research digital/environment trends and emerging technologies, adjust strategies accordingly, and communicate insights to stakeholders and senior management.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kPaid LeavePaid HolidaysDisability Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
  • •Four years of related experience or an equivalent combination of education and experience.
  • •In-depth knowledge of marketing principles and methodologies (e.g., marketing, market research, analytics, digital).
  • •Experience managing projects or project work streams as an individual contributor.
  • •Proficiency in Excel and PowerPoint.
Experience:BankingEnterprise marketing
Education:Bachelor's in Marketing, Communications, Business Administration or related field
Skills:Quantitative analysisProblem-solvingStakeholder communicationMentoringProject management
Languages:English
Tech Stack:ExcelPowerPointJavaJavaScriptHTMLCSSXMLPythonSQLSalesforceMarketoIBM WatsonEloquaEpsilonAcousticAdobe CampaignPardotAdobe Experience Manager (AEM)TargetAdobe Analytics

Company Brief

Truist Financial
Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 2019
WebsiteLinkedIn