Customer Marketing Manager

Ivalua
Pittsburgh, Montreal
Workplace: HybridFull timeUSD 70,000 - 110,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Interpersonal skills","Organizational skills","Relationship building","Data-driven decision-making"]

Develop and lead multichannel customer marketing programs in the AMER region to drive adoption, loyalty, and upsell/cross-sell growth. Partner closely with Customer Success, Field Marketing, and Sales to deliver customer communications, lifecycle and nurture campaigns, reference/advocacy initiatives, and targeted re-engagement. Build tracking and reporting to measure ROI, use customer health dashboards to identify at-risk customers, and support customer content and event attendance.

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Ivalua
Ivalua
1 day ago

Customer Marketing Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Develop and lead multichannel customer marketing programs in the AMER region to drive adoption, loyalty, and upsell/cross-sell growth. Partner closely with Customer Success, Field Marketing, and Sales to deliver customer communications, lifecycle and nurture campaigns, reference/advocacy initiatives, and targeted re-engagement. Build tracking and reporting to measure ROI, use customer health dashboards to identify at-risk customers, and support customer content and event attendance.
Location: Pittsburgh, Montreal
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Leverage customer success across marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships/events.
  • •Own the development and execution of customer adoption, cross-sell, and upsell programs (reference program, user group events, lifecycle and nurture campaigns, re-engagement, adoption videos).
  • •Develop and launch strategic customer events in key industries, strengthening customer communities and relationships.
  • •Co-manage the reference program and use customer ROI studies and vendor partnerships to increase adoption.
  • •Partner with Field Marketing, Sales, and Product Marketing to market customer successes, and work with internal stakeholders to define and implement customer-led plans while tracking ROI.

Pay and Benefits

Salary: USD 70,000 - 110,000 annually
Perks:Health InsuranceDentalVisionRetirement

Key Requirements

  • •5+ years owning marketing strategy in a post-sales context (field marketing, customer marketing, or digital marketing).
  • •Proven experience planning and executing programs that drive upsells within the existing customer base (email, digital, events/webinars, nurture).
  • •Mastery of marketing automation tools including HubSpot/Eloqua/Marketo and DemandBase/LinkedIn Ads.
  • •Ability to work closely with Account Executives and Customer Success Managers, providing a marketing perspective to support business targets.
  • •Strong strategic thinking and data analysis to drive insights, with domain experience in enterprise software and procurement/supply chain as a plus.
Experience:5+ yearsEnterprise softwareProcurementSupply chainPost-sales marketing
Education:Bachelor's in Business Administration, Marketing
Skills:CommunicationInterpersonal skillsOrganizational skillsRelationship buildingData-driven decision-making
Languages:English
Tech Stack:HubspotEloquaMarketoDemandBaseLinkedIn AdsSocial mediaEmailDigital marketing

Company Brief

Ivalua
Provides a cloud-based procure-to-pay and sourcing platform that helps organizations manage procurement, supplier relationships, sourcing events, and spend analytics to drive cost savings, compliance, and supplier collaboration across global enterprises.
Industry: Procurement Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn