Manager, Demand Generation – ASEAN

NTT
Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Coaching","Stakeholder management","Data-driven decision-making","Communication"]

Lead integrated partner marketing and demand generation across the ASEAN region, driving brand awareness, qualified pipeline, and revenue. Own co-marketing programs, MDF governance, campaign planning/execution, and content localization to ensure relevance for ASEAN markets. Manage agencies/vendors, event strategy, budgets, and end-to-end campaign performance measurement, including Salesforce campaign tracking and marketing-impacted pipeline reporting. Coach the marketing team and collaborate closely with sales, alliances, and internal stakeholders.

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FursaFursa
NTT
NTT
2 days ago

Manager, Demand Generation – ASEAN

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead integrated partner marketing and demand generation across the ASEAN region, driving brand awareness, qualified pipeline, and revenue. Own co-marketing programs, MDF governance, campaign planning/execution, and content localization to ensure relevance for ASEAN markets. Manage agencies/vendors, event strategy, budgets, and end-to-end campaign performance measurement, including Salesforce campaign tracking and marketing-impacted pipeline reporting. Coach the marketing team and collaborate closely with sales, alliances, and internal stakeholders.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute integrated partner marketing initiatives aligned to shared business objectives across ASEAN.
  • •Own co-marketing campaigns and Marketing Development Funds (MDF) planning, governance, compliance, and utilization.
  • •Run demand generation and content localization activities to drive qualified leads, pipeline, and revenue across ASEAN markets.
  • •Manage campaign lifecycle (planning, resources, execution, lead follow-up, evaluation) and ensure Salesforce campaign tracking and tagging are accurate.
  • •Lead field marketing including regional events and webinars, manage agencies/vendors and logistics, and provide leadership and coaching to the marketing team.

Key Requirements

  • •Develop and execute integrated demand generation programs for brand awareness, qualified leads, pipeline, and revenue across ASEAN.
  • •Own planning, execution, and governance of co-marketing campaigns and Marketing Development Funds (MDF) with partner compliance and optimal fund utilization.
  • •Manage end-to-end campaign lifecycle including planning, resource allocation, execution, lead follow-up, and post-campaign evaluation for inbound and outbound activities.
  • •Monitor and analyse campaign performance and provide actionable insights, maintaining accurate campaign tracking in Salesforce.
  • •Provide leadership, coaching, feedback, and career development to foster a high-performing marketing team and collaborative culture.
Skills:LeadershipCoachingStakeholder managementData-driven decision-makingCommunication
Tech Stack:SalesforceMarTech

Company Brief

NTT
Dimension Data, operating under NTT Ltd, provides managed IT services, cloud and data center solutions, networking, cybersecurity, and digital transformation services to enterprise customers worldwide.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Public Company (Market Cap in USD)
Headquarters: London, United Kingdom
Founded: 1983
WebsiteLinkedIn