Marketing Lead

Axle
New York, Atlanta
Workplace: HybridFull timeUSD 140,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Storytelling","Positioning","Sales enablement","Speed","Founder partnership"]

Own end-to-end product marketing and sales enablement for an AI-native insurance clearinghouse. Build messaging, positioning, and narratives for multiple audiences (dealers, lenders, carriers, mortgage, and consumers), launch new products with GTM support, and keep the founder-led engine running primarily on LinkedIn. Lead content, SEO/GEO, events, and brand storytelling, while partnering with product, sales, and partners like Experian to scale nationally.

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Axle
Axle
1 day ago

Marketing Lead

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end product marketing and sales enablement for an AI-native insurance clearinghouse. Build messaging, positioning, and narratives for multiple audiences (dealers, lenders, carriers, mortgage, and consumers), launch new products with GTM support, and keep the founder-led engine running primarily on LinkedIn. Lead content, SEO/GEO, events, and brand storytelling, while partnering with product, sales, and partners like Experian to scale nationally.
Location: New York, Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own how products are articulated to distinct audiences (dealers, lenders, carriers, mortgage, consumers), including messaging, positioning, and narrative.
  • •Arm sales with best-in-class collateral (decks, one-pagers, leave-behinds, follow-ups) and enforce a shared template and style guide.
  • •Partner with product and sales to launch new products and features, owning positioning and enablement as the GTM surface area grows.
  • •Run founder-led marketing primarily on LinkedIn—set founders up for success and protect momentum.
  • •Own content engine and agency relationships, including SEO and generative-engine optimization, plus end-to-end events and conferences.

Pay and Benefits

Salary: USD 140,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveHybrid WorkAnnual OffsitePet Friendly

Key Requirements

  • •6+ years in high-growth B2B marketing, with a core background in product marketing (ideally B2B2C or platform).
  • •Translate technical products into clear positioning and sales-ready enablement for multiple audiences.
  • •Strong writing and storytelling—own a narrative and style guide for every asset.
  • •Zero-to-one instincts: able to build structure and do hands-on work early on.
  • •Comfort operating independently today while managing agencies, contractors, and junior support over time.
Experience:6+ yearsB2BB2B2CPlatformInsuranceFintechAutomotiveLendingMortgage
Skills:WritingStorytellingPositioningSales enablementSpeedFounder partnership
Tech Stack:LinkedInSEOClaudeChatGPT

Eligibility

Nationality:US National

Company Brief

Axle
Axle is an insurtech that offers digital insurance solutions tailored to small businesses and gig-economy drivers, providing flexible commercial coverage, quick online quotes, and policy management through a streamlined web platform.
Industry: InsurTech
Website