Principal Product Marketing Manager

Lead product marketing strategy for Adobe Firefly, defining positioning and value propositions for creative professionals and translating AI capabilities into clear customer value. Build and run unified launch plans across social, Adobe.com, email, and paid channels, partnering with PMM teams on inbound insights and outbound campaigns for Creative Cloud desktop app users. Use usage data to optimize post-launch adoption and collaborate cross-functionally to ensure coherent messaging and influence the product roadmap.