2 days ago

Senior Product Strategy & Operations Manager – Global Marketplaces

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead global product strategy and operations for the Marketplace vertical, driving adoption of Smart+ Catalog Ads and a unified Asset Manager. Partner with advertisers to transition from manual campaign management to Asset-Led Intelligence, optimizing Signals, Catalog, and Creative for TikTok. Own roadmap input through a “voice of the customer” lens, build sales enablement playbooks, and lead measurement insights across Americas, Europe, and APAC to break performance ceilings.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Define and lead the global go-to-market strategy for the Marketplace vertical, focusing on adoption of Smart+ Catalog Ads and related initiatives.
•Champion the transition of partners to the unified Asset Manager, helping convert static product feeds into a dynamic “Library of Stories.”
•Own product roadmap input as the “voice of the customer,” translating marketplace needs (SKU management, API capabilities, signal integrity, measurement) into requirements.
•Develop sales playbooks and diagnostic frameworks for GBS teams to identify performance opportunities and fix client setups with off-the-shelf solutions.
•Partner with regional teams across the Americas, Europe, and APAC to adapt global strategies locally while keeping unified standards for excellence; lead measurement and insight assessments to break performance ceilings.

Key Requirements

•5+ years of experience in product strategy, product marketing, or product management in advertising technology or e-commerce.
•Deep understanding of performance advertising, including catalog-based solutions, automated bidding, and signal-based optimization (Conversion APIs/Pixels).
•Experience working with large-scale marketplace advertisers or “multi-sourced” commerce platforms.
•A revenue-guided mindset with a track record of driving product adoption across global sales organizations.
•Strong analytical skills to translate complex data into a clear “1+3” strategic narrative.

Experience:Advertising technologyE-commercePerformance advertisingMarketplace advertising

Skills:Analytical skillsCross-functional collaborationRevenue-guided mindsetCustomer advocacyStrategic communication

Tech Stack:APIConversion APIsPixelsSmart+ Catalog AdsAsset ManagerAsset-Led Intelligence

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Senior Product Strategy & Operations Manager – Global Marketplaces

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Define and lead the global go-to-market strategy for the Marketplace vertical, focusing on adoption of Smart+ Catalog Ads and related initiatives.
•Champion the transition of partners to the unified Asset Manager, helping convert static product feeds into a dynamic “Library of Stories.”
•Own product roadmap input as the “voice of the customer,” translating marketplace needs (SKU management, API capabilities, signal integrity, measurement) into requirements.
•Develop sales playbooks and diagnostic frameworks for GBS teams to identify performance opportunities and fix client setups with off-the-shelf solutions.
•Partner with regional teams across the Americas, Europe, and APAC to adapt global strategies locally while keeping unified standards for excellence; lead measurement and insight assessments to break performance ceilings.

Key Requirements

•5+ years of experience in product strategy, product marketing, or product management in advertising technology or e-commerce.
•Deep understanding of performance advertising, including catalog-based solutions, automated bidding, and signal-based optimization (Conversion APIs/Pixels).
•Experience working with large-scale marketplace advertisers or “multi-sourced” commerce platforms.
•A revenue-guided mindset with a track record of driving product adoption across global sales organizations.
•Strong analytical skills to translate complex data into a clear “1+3” strategic narrative.

Experience:Advertising technologyE-commercePerformance advertisingMarketplace advertising

Skills:Analytical skillsCross-functional collaborationRevenue-guided mindsetCustomer advocacyStrategic communication

Tech Stack:APIConversion APIsPixelsSmart+ Catalog AdsAsset ManagerAsset-Led Intelligence

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn