Senior Product Marketing Manager

Global Payments
Atlanta, Denver, Cincinnati, Oklahoma City, Charlotte
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Strategic thinking","Leadership"]

Senior Product Marketing Manager for the Genius POS brand, responsible for defining product positioning, leading go-to-market plans, and enabling sales across multiple locations. Collaborates with product, marketing, and sales enablement teams to drive adoption in a B2B fintech environment. Requires deep understanding of markets, competitors, and audiences; 8+ years in product marketing/management preferred.

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Global Payments
Global Payments
3 months ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 41 days agoStatus: Live

Job Summary

Senior Product Marketing Manager for the Genius POS brand, responsible for defining product positioning, leading go-to-market plans, and enabling sales across multiple locations. Collaborates with product, marketing, and sales enablement teams to drive adoption in a B2B fintech environment. Requires deep understanding of markets, competitors, and audiences; 8+ years in product marketing/management preferred.
Location: Atlanta, Denver, Cincinnati, Oklahoma City, Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Product positioning and messaging: develop differentiated positioning informed by audience, competition and industry; communicate product value to target audiences
  • •Go-to-market strategy: lead development and execution of comprehensive GTM plans to drive adoption and customer engagement
  • •Sales enablement: create sales collateral, demos, tools, and enable the buyer’s journey for inside and channel sales teams
  • •Marketing campaigns: partner with revenue and partner marketing to support campaigns; experience with software applications and in-app marketing preferred
  • •Be the voice of the customer: enable internal teams by representing the customer perspective

Key Requirements

  • •Bachelor's Degree in Marketing or equivalent field from an accredited university; relevant experience may be considered in lieu of a degree
  • •Typically a minimum of 8 years of experience in product marketing and/or product management in a B2B environment
  • •Experience in card issuing, issuing processor or related payments/FinTech industry; demonstrated success launching and driving product adoption
  • •Proven ability to develop differentiated product positioning and messaging informed by audience, competition and industry
  • •Ability to lead go-to-market planning and execution, and create sales enablement materials (collaterals, demos, tools) to support buyers’ journey
Experience:8+ yearsFintechPaymentsB2B
Education:Bachelor's
Skills:CommunicationCollaborationStrategic thinkingLeadership

Company Brief

Global Payments
Global Payments provides payment technology and software solutions for merchants, issuers, and partners worldwide, enabling electronic payments, omni-channel commerce, and value-added services across industries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Atlanta, United States
Founded: 2001
WebsiteLinkedIn