Senior Director, North America Marketing

Columbia Sportswear Company
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Strategic leadership","Stakeholder communication","Collaboration","Problem-solving","Analytical decision-making"]

Lead North America marketing strategy for Columbia, translating enterprise and brand objectives into integrated regional plans that drive consumer engagement, revenue growth, and market share across the US and Canada. Manage leaders and cross-functional teams while overseeing long-term brand communications, digital and social marketing, PR, retail and wholesale marketing, partnerships, events, and consumer experiences. Partner with Brand, Merchandising, Sales, Direct-to-Consumer, and Finance to align investments with business priorities, governance, and measurable ROI.

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Columbia Sportswear Company
Columbia Sportswear Company
3 days ago

Senior Director, North America Marketing

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Job Summary

Lead North America marketing strategy for Columbia, translating enterprise and brand objectives into integrated regional plans that drive consumer engagement, revenue growth, and market share across the US and Canada. Manage leaders and cross-functional teams while overseeing long-term brand communications, digital and social marketing, PR, retail and wholesale marketing, partnerships, events, and consumer experiences. Partner with Brand, Merchandising, Sales, Direct-to-Consumer, and Finance to align investments with business priorities, governance, and measurable ROI.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute the North America marketing strategy, translating enterprise and brand objectives into integrated regional marketing plans.
  • •Provide leadership and direction for a significant portion of the North America marketing function through senior leaders, managers, and cross-functional teams.
  • •Lead long-term marketing strategies and operating plans across brand communications, digital marketing, social media, PR, retail and wholesale marketing, partnerships, events, and consumer experiences.
  • •Partner with Brand, Merchandising, Sales, Direct-to-Consumer, and Finance leadership to align marketing investments with business priorities and growth opportunities.
  • •Establish success metrics and governance processes to measure marketing effectiveness and improve return on investment.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionLife InsuranceDisabilityFlexible SpendingEapEmployee DiscountsPaid Leave

Key Requirements

  • •Bachelor's or Master's degree in Marketing, Business Administration, or related field, or equivalent experience.
  • •15+ years of progressively responsible marketing leadership, including large-scale regional or enterprise marketing programs.
  • •10+ years of people leadership experience, including leading managers and senior leaders.
  • •Experience developing and executing integrated marketing strategies across multiple channels and consumer touchpoints.
  • •Experience managing significant budgets and optimizing investment decisions to achieve business objectives.
Experience:15+ yearsOutdoor industryBrand marketingRetail marketing
Education:Bachelor's in Marketing, Business Administration
Skills:Strategic leadershipStakeholder communicationCollaborationProblem-solvingAnalytical decision-making

Company Brief

Columbia Sportswear Company
Designs, manufactures, and markets outdoor apparel, footwear, accessories, and equipment under brands including Columbia, Sorel, and Mountain Hardwear, serving consumers globally with performance-driven products for outdoor activities.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Portland, United States
Founded: 1938
WebsiteLinkedIn