Product Marketing Manager, Attendee

Develop attendee marketing strategies across multiple events, shaping attendee value propositions, pricing, and go-to-market plans to drive high-quality registrations, revenue, and retention. Partner with campaign, communications, and cross-functional teams to optimize the attendee journey from acquisition through repeat attendance. Use attendee intelligence, segmentation, and KPI reporting to make data-driven improvements, support forecasting and offer strategy, and deliver measurable business outcomes including NPS and satisfaction gains.