Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid

Discover Financial
Richmond, Chicago
Workplace: HybridFull timeUSD 161,500 - 184,300 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Stakeholder management","Strategic planning","Performance optimization","Compliance navigation"]

Lead strategy, optimization, and scaling of click-based outbound paid acquisition channels, owning Google Demand Gen, Yahoo Mail, and the Discover Feed. Manage an in-house team to run conversion-focused campaign operations, create multi-quarter channel roadmaps, and oversee creative and landing page testing. Coordinate with platform partners, internal brand, product, design, and analytics teams to improve tracking, attribution, and performance while ensuring compliance and risk approvals. Drive budget forecasting, performance pacing, and process automation.

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Discover Financial
Discover Financial
3 days ago

Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead strategy, optimization, and scaling of click-based outbound paid acquisition channels, owning Google Demand Gen, Yahoo Mail, and the Discover Feed. Manage an in-house team to run conversion-focused campaign operations, create multi-quarter channel roadmaps, and oversee creative and landing page testing. Coordinate with platform partners, internal brand, product, design, and analytics teams to improve tracking, attribution, and performance while ensuring compliance and risk approvals. Drive budget forecasting, performance pacing, and process automation.
Location: Richmond, Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own portfolio strategy and performance for outbound acquisition channels, including Google Demand Gen, Yahoo Mail, and the Discover Feed.
  • •Serve as central point of contact for external platform reps and media partners and strengthen partner relationships with Google and Yahoo.
  • •Build multi-quarter channel roadmaps covering creative testing, ad format pilots, landing page testing, and campaign optimization.
  • •Oversee contractual terms, insertion orders, and platform agreements, and ensure accurate conversion measurement via tracking/pixel and data partner integrations.
  • •Direct monthly budget management, forecasting, performance pacing, billing processes, and team documentation/automation of campaign execution workflows.

Pay and Benefits

Salary: USD 161,500 - 184,300 annually

Key Requirements

  • •Bachelor’s Degree or military experience.
  • •At least 7 years of experience in digital marketing, performance marketing, or paid acquisition.
  • •At least 3 years of experience managing paid media strategies and optimizing growth channels, with a focus on Google Demand Gen, Yahoo Mail, or paid email and display direct response networks.
  • •At least 3 years of experience leading, training, and developing a team of performance marketers.
  • •Experience building testing frameworks and scaling paid acquisition channels with conversion-focused creative and landing page optimization.
Experience:7+ yearsDigital marketingPerformance marketingPaid acquisitionDirect responseDisplay marketingPaid media
Education:Bachelor's
Skills:LeadershipStakeholder managementStrategic planningPerformance optimizationCompliance navigation
Tech Stack:Google Demand GenYahoo MailDiscover FeedPixel setupsConversion measurementCookie-less measurement

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn