Global Media Strategy Manager

Feld Entertainment
Florida
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Mentoring","Analytics","Communication","Troubleshooting","Cross-functional partnership"]

Develop and execute paid media strategies for Feld campaigns across domestic and international markets. Lead paid media activation from setup through launch, pacing, optimization, and performance reporting, with hands-on expertise in Google Ads and connected TV. Partner with Brand, Creative, Analytics, agencies, and in-market stakeholders to align media plans and localization, oversee KPI frameworks and A/B testing roadmaps, and advise leadership with clear performance insights tied to ticket sales and attendance goals.

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Feld Entertainment
Feld Entertainment
3 days ago

Global Media Strategy Manager

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Last checked: 1 hour agoStatus: Live

Job Summary

Develop and execute paid media strategies for Feld campaigns across domestic and international markets. Lead paid media activation from setup through launch, pacing, optimization, and performance reporting, with hands-on expertise in Google Ads and connected TV. Partner with Brand, Creative, Analytics, agencies, and in-market stakeholders to align media plans and localization, oversee KPI frameworks and A/B testing roadmaps, and advise leadership with clear performance insights tied to ticket sales and attendance goals.
Location: Florida
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Develop and execute paid media strategies for Feld campaigns across domestic and international markets.
  • •Manage paid media activation, including campaign setup, launch, pacing, optimization, and performance reporting across assigned channels and platforms.
  • •Partner with Brand, Creative, Analytics, agencies, and in-market stakeholders to align media plans, creative needs, localization, and priorities.
  • •Oversee international campaign readiness, including creative localization, QA, trafficking, launch coordination, and market-specific execution needs.
  • •Build KPI frameworks, design A/B testing roadmaps, and present recommendations connecting media investment and performance to ticket sales, attendance goals, and broader business objectives.

Key Requirements

  • •5+ years of experience in digital advertising, digital marketing, or media strategy.
  • •Strong hands-on paid media expertise, with particular depth in Google Ads and connected TV.
  • •Experience with campaign reporting, dashboarding, KPI frameworks, and analytics tools such as Looker Studio, Power BI, Tableau, and/or Google Analytics.
  • •Experience managing paid media budgets of $1M+ annually, including pacing, allocation, optimization, forecasting, and ROI/ROAS reporting.
  • •Experience mentoring or providing guidance to team members; experience planning/buying/optimizing across major paid channels such as Meta, TikTok, YouTube, and DV360 is preferred.
Experience:5+ yearsDigital advertisingDigital marketingMedia strategyEntertainmentLive eventsE-commerce
Education:Bachelor's in Marketing, Business, Analytics, Advertising, or a related field
Skills:MentoringAnalyticsCommunicationTroubleshootingCross-functional partnership
Tech Stack:Google AdsDV360MetaYouTubeTikTokCTVLooker StudioPower BITableauGoogle Analytics

Company Brief

Feld Entertainment
Produces and promotes large-scale live family entertainment touring shows, including Monster Jam, Disney On Ice (under license), and other arena and stadium events, delivering ticketed live experiences worldwide.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Palmetto, United States
Founded: 1967
WebsiteLinkedIn