Lifecycle Marketing Lead

Wati
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Strategic thinking","Copywriting","Data analysis","A/B testing"]

Own the post-signup customer journey by designing journey maps, identifying onboarding drop-offs, and building interventions that improve activation, reduce churn, and drive expansion revenue. Create and optimize automated, personalized email and in-app workflows in HubSpot to move users from signup to active users and advocates. Develop early-warning churn prevention campaigns using usage data, and run targeted upsell and cross-sell motions to increase ARPU.

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Wati
Wati
7 months ago

Lifecycle Marketing Lead

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Last checked: 23 hours agoStatus: Live

Job Summary

Own the post-signup customer journey by designing journey maps, identifying onboarding drop-offs, and building interventions that improve activation, reduce churn, and drive expansion revenue. Create and optimize automated, personalized email and in-app workflows in HubSpot to move users from signup to active users and advocates. Develop early-warning churn prevention campaigns using usage data, and run targeted upsell and cross-sell motions to increase ARPU.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Map the end-to-end user journey, identify onboarding drop-off points, and design interventions.
  • •Build and optimize automated email and in-app workflows in HubSpot to move users from signup to active users to advocates.
  • •Develop early-warning churn prevention campaigns using usage data to re-engage at-risk customers before they leave.
  • •Execute upsell and cross-sell campaigns to grow existing customer value (ARPU) with timely add-ons and new products.
  • •Continuously analyze performance and optimize activation, churn, and revenue outcomes through testing and iteration.

Key Requirements

  • •4+ years of experience in CRM, lifecycle, or retention marketing.
  • •Strong expertise in segmentation, loyalty, and high-volume customer engagement.
  • •Experience with marketing automation platforms; HubSpot experience is a major plus.
  • •Ability to balance strategic journey mapping with hands-on workflow building and data analysis.
  • •Proficiency writing compelling copy and setting up rigorous A/B tests to optimize open rates and conversions.
Experience:4+ yearsB2CFMCG
Skills:Strategic thinkingCopywritingData analysisA/B testing
Tech Stack:HubSpotEmailIn-appA/B testing

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn