Senior Retail Marketing Strategist

HP
Vancouver
Workplace: OnsiteFull timeUSD 130,700 - 205,200 annuallyFunction: Marketing & GrowthSkills: ["Collaboration","Influence","Operating in ambiguity","Strategic thinking","Cross-functional leadership"]

Define global retail and packaging strategy across hardware, supplies, and services, shaping how HP brand shows up in retail and digital moments. Translate portfolio value propositions into packaging frameworks, messaging hierarchies, and claims guidance, then turn shopper journey insights into retail/etail playbooks that improve clarity, comparison, premium perception, and conversion. Partner with global creative and insights teams to enable consistent execution with local flexibility, using research and retail data to continually improve performance.

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FursaFursa
HP
HP
1 week ago

Senior Retail Marketing Strategist

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Last checked: 10 hours agoStatus: Live

Job Summary

Define global retail and packaging strategy across hardware, supplies, and services, shaping how HP brand shows up in retail and digital moments. Translate portfolio value propositions into packaging frameworks, messaging hierarchies, and claims guidance, then turn shopper journey insights into retail/etail playbooks that improve clarity, comparison, premium perception, and conversion. Partner with global creative and insights teams to enable consistent execution with local flexibility, using research and retail data to continually improve performance.
Location: Vancouver
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define global packaging strategy across hardware, supplies, and services to drive on-shelf visibility and customer communication.
  • •Translate product value propositions into packaging frameworks, messaging hierarchies, and claims guidance for products and services.
  • •Develop retail and shopper experience strategies and playbooks for POS, content standards, retail storytelling, comparison tools, and conversion experiences.
  • •Optimize shopper decision journeys across key purchase moments to improve clarity, comparison, premium perception, and conversion.
  • •Partner with Insights to run research and testing and leverage retail data to continuously improve packaging, retail, and shopper experience strategy.

Pay and Benefits

Salary: USD 130,700 - 205,200 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionDisability InsuranceFlexible SpendingLife InsurancePaid ParentalPaid HolidaysPaid Leave

Key Requirements

  • •12+ years marketing experience focused on retail, packaging, or shopper marketing.
  • •Strong background in consumer goods and retail execution.
  • •Experience translating product and portfolio strategy into customer-facing communication frameworks.
  • •Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys.
  • •Proven ability to develop strategic briefs, frameworks, and standards across global organizations and influence teams.
Experience:Consumer goodsRetailPackagingShopper marketing
Skills:CollaborationInfluenceOperating in ambiguityStrategic thinkingCross-functional leadership

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn