Brand Manager - Rice Herbicides

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead the strategic management and execution of FMC’s rice herbicide portfolio, including annual brand plan development and portfolio growth. Drive adoption of Dodhylex® technology, strengthen brand equity, and execute integrated marketing campaigns across digital and dealer/farmer touchpoints. Partner with sales, regulatory, supply chain, and R&D to ensure compliance, product availability, and effective launch readiness, while monitoring performance metrics and providing insights to leadership.

Location: Mumbai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop annual brand plans for the rice herbicide portfolio, including positioning, value propositions, and alignment with regional/global priorities.
•Manage product lifecycle, pricing strategy, portfolio profitability, and drive successful launches of Dodhylex® innovations.
•Design and execute integrated marketing campaigns across digital, dealer, and farmer touchpoints with farmer-centric messaging.
•Collaborate cross-functionally with sales, regulatory, supply chain, and R&D to ensure availability, compliance, and sales enablement.
•Track brand performance metrics (sales, market share, profitability), conduct market research and crop impact analysis, and share insights with leadership.

Key Requirements

•B.Sc. or M.Sc. in Agriculture/Horticulture; MBA/PGDM in Marketing, Agribusiness, or related discipline.
•6–10 years of experience in brand management, preferably in agrochemicals or crop protection.
•Strong knowledge of herbicide technologies, rice agronomy, and agricultural value chains.
•Strategic thinking and market foresight with the ability to translate complex data into actionable insights.
•Effective communication and stakeholder management with strong leadership and collaboration skills.

Experience:6-10 yearsAgrochemicalsCrop protection

Education:Master's in Agriculture/Horticulture; Marketing/Agribusiness (MBA/PGDM)

Skills:Strategic thinkingLeadershipCollaborationCommunicationStakeholder management

Company Brief

FMC Corporation

Industry: Agriculture

Website

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FMC Corporation

2 months ago

Brand Manager - Rice Herbicides

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Mumbai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop annual brand plans for the rice herbicide portfolio, including positioning, value propositions, and alignment with regional/global priorities.
•Manage product lifecycle, pricing strategy, portfolio profitability, and drive successful launches of Dodhylex® innovations.
•Design and execute integrated marketing campaigns across digital, dealer, and farmer touchpoints with farmer-centric messaging.
•Collaborate cross-functionally with sales, regulatory, supply chain, and R&D to ensure availability, compliance, and sales enablement.
•Track brand performance metrics (sales, market share, profitability), conduct market research and crop impact analysis, and share insights with leadership.

Key Requirements

•B.Sc. or M.Sc. in Agriculture/Horticulture; MBA/PGDM in Marketing, Agribusiness, or related discipline.
•6–10 years of experience in brand management, preferably in agrochemicals or crop protection.
•Strong knowledge of herbicide technologies, rice agronomy, and agricultural value chains.
•Strategic thinking and market foresight with the ability to translate complex data into actionable insights.
•Effective communication and stakeholder management with strong leadership and collaboration skills.

Experience:6-10 yearsAgrochemicalsCrop protection

Education:Master's in Agriculture/Horticulture; Marketing/Agribusiness (MBA/PGDM)

Skills:Strategic thinkingLeadershipCollaborationCommunicationStakeholder management

Company Brief

FMC Corporation

Industry: Agriculture

Website