Senior Product Manager – Customer Experience

ASOS
London
Workplace: HybridFull timeFunction: Customer Success & Account ManagementSkills: ["Customer-first mindset","Strategic thinking","Commercial awareness","Stakeholder management","Data-informed decision making"]

Shape the strategy, roadmap, and day-to-day delivery of customer experience products that improve engagement, conversion, retention, loyalty, and satisfaction across ASOS app and web. Lead cross-functional work with Engineering, Design, Brand, Operations, Data, Marketing, and Commercial teams to simplify journeys, drive measurable KPIs, and embed experimentation through A/B testing and analytics. Advance immersive, personalized experiences including virtual try-on and AI-powered features like ChatGPT.

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FursaFursa
ASOS
ASOS
10 hours ago

Senior Product Manager – Customer Experience

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Shape the strategy, roadmap, and day-to-day delivery of customer experience products that improve engagement, conversion, retention, loyalty, and satisfaction across ASOS app and web. Lead cross-functional work with Engineering, Design, Brand, Operations, Data, Marketing, and Commercial teams to simplify journeys, drive measurable KPIs, and embed experimentation through A/B testing and analytics. Advance immersive, personalized experiences including virtual try-on and AI-powered features like ChatGPT.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Customer Success & Account Management
Seniority: Mid level

Key Responsibilities

  • •Define and own the product vision, strategy, and roadmap for Customer Experience products and experiences.
  • •Create customer-first digital experiences that increase conversion, strengthen retention, and drive sustainable revenue growth.
  • •Identify opportunities through customer research, behavioural analytics, customer feedback, and data-driven insights.
  • •Lead development of customer experience capabilities including personalised journeys, communications, content experiences, loyalty, digital engagement, and omnichannel experiences.
  • •Foster experimentation through A/B testing and analytics; define success metrics and monitor performance across customer and commercial KPIs.

Pay and Benefits

Perks:Employee DiscountSample SalesAnnual LeaveAnnual BonusPrivate MedicalFlexible BenefitsLearning Budget

Key Requirements

  • •Proven experience as a Product Manager or Senior Product Manager in a customer-focused digital environment.
  • •Track record delivering impactful, delightful customer-facing digital products and features.
  • •Experience building and scaling customer-facing products across web and mobile platforms (ideally ASOS app and web).
  • •Strong analytical skills using customer data, behavioural analytics, and experimentation to inform decisions.
  • •Experience working in Agile product development environments and collaborating with cross-functional teams.
Experience:RetailE-commerceFashion industryCustomer experiencePersonalisationExperimentation
Skills:Customer-first mindsetStrategic thinkingCommercial awarenessStakeholder managementData-informed decision making
Languages:English (UK)
Tech Stack:MixpanelOptimizelyPower BIA/B testingAgileChatGPTVirtual Try-On

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor