2 days ago

Measurement Partner, CPG

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Partner with TikTok clients and agencies in the CPG space to design measurement strategies and learning agendas that prove the business impact of TikTok advertising. Leverage first- and third-party measurement approaches, run advanced analytics and tailored tests, and apply experimentation and incrementality methods (e.g., attribution, market lift, auction environment). Collaborate across sales and product teams and translate feedback into best-in-class measurement support.

Location: New York

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Partner with clients and agencies in CPG to provide measurement strategy for understanding business performance on the platform.
•Consult with revenue and product teams to drive and implement client learning agendas.
•Use first-party and third-party measurement solutions to measure the impact of TikTok media.
•Analyze data to build advanced analytics projects and client-specific tests to prove TikTok impact.
•Manage client and agency feedback to ensure it is reflected with product and partnerships teams.

Key Requirements

•5+ years of experience with digital advertising or large marketing-related organizations.
•Relevant bachelor’s degree in a quantitative field.
•CPG experience (beauty & care, food & beverage, dining & alcohol) and Media Mix Modeling experience.
•Familiarity with experiments, incrementality, attribution, market lift measurement, and auction environment.
•Ability to communicate with business and technical stakeholders with strong quantitative fluency.

Experience:5+ yearsDigital advertisingCPGMedia mix modeling

Education:Bachelor's in quantitative field

Skills:EmpatheticData-driven thinkingInvestigative skillsStakeholder communicationStrategic prioritization

Tech Stack:SQLR

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Measurement Partner, CPG

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Partner with clients and agencies in CPG to provide measurement strategy for understanding business performance on the platform.
•Consult with revenue and product teams to drive and implement client learning agendas.
•Use first-party and third-party measurement solutions to measure the impact of TikTok media.
•Analyze data to build advanced analytics projects and client-specific tests to prove TikTok impact.
•Manage client and agency feedback to ensure it is reflected with product and partnerships teams.

Key Requirements

•5+ years of experience with digital advertising or large marketing-related organizations.
•Relevant bachelor’s degree in a quantitative field.
•CPG experience (beauty & care, food & beverage, dining & alcohol) and Media Mix Modeling experience.
•Familiarity with experiments, incrementality, attribution, market lift measurement, and auction environment.
•Ability to communicate with business and technical stakeholders with strong quantitative fluency.

Experience:5+ yearsDigital advertisingCPGMedia mix modeling

Education:Bachelor's in quantitative field

Skills:EmpatheticData-driven thinkingInvestigative skillsStakeholder communicationStrategic prioritization

Tech Stack:SQLR

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn