Sony Global

5 days ago

Video & Photography Regional Marketing, Senior Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Drive demand creation, customer engagement, and customer-centric communication for Sony’s video & photography products across the SEA region. Lead creator-focused community cultivation for livestreaming and filmmaking audiences, shaping marketing strategy, localized content and B2B assets. Analyze market trends and content performance using a continuous improvement (PDCA) approach, manage product launch positioning and campaign planning, and translate customer feedback into inputs for product development and business strategy.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Analyze the video & photography market, including growth opportunities, trends, key players, creator segments, production workflows, and equipment selections.
•Formulate a comprehensive marketing strategy, activity roadmap, and content strategy across SEA to enhance brand value and drive sales conversions.
•Develop customer-centric communication strategies and oversee the development and localization of assets for demand creation, engagement, and B2B purposes.
•Review content performance and use actionable insights and a PDCA approach to continuously refine communication and improve audience engagement.
•Lead product launches for relevant video & photography products, including positioning, messaging, content creation, and campaign planning; then transition execution to local branches.

Pay and Benefits

Perks:Health InsuranceLife InsuranceLearning BudgetAnnual Bonus

Key Requirements

•2-3 years of experience in marketing, business development, or customer support, preferably related to the video or photography market or products.
•Strong analytical skills and demonstrated experience in strategy formulation.
•Ability to translate product capabilities into value-driven narratives that resonate with customer segments and Communities of Interest (COIs).
•Excellent project management skills to manage multiple priorities and coordinate cross-functional stakeholders within tight timelines.

Experience:2-3 yearsSEA marketingVideo productionB2B

Skills:Analytical thinkingStrategy formulationCustomer-centric communicationProject managementCross-functional coordination

Tech Stack:AWS

Company Brief

Sony Global

Multinational conglomerate designing, manufacturing, and distributing consumer electronics, entertainment content, gaming hardware and software, music, and film services. Operates across electronics, gaming, entertainment, and financial services with a global consumer and enterprise footprint.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1946

Glassdoor: 3.8

Website LinkedIn

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Sony Global

5 days ago

Video & Photography Regional Marketing, Senior Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Analyze the video & photography market, including growth opportunities, trends, key players, creator segments, production workflows, and equipment selections.
•Formulate a comprehensive marketing strategy, activity roadmap, and content strategy across SEA to enhance brand value and drive sales conversions.
•Develop customer-centric communication strategies and oversee the development and localization of assets for demand creation, engagement, and B2B purposes.
•Review content performance and use actionable insights and a PDCA approach to continuously refine communication and improve audience engagement.
•Lead product launches for relevant video & photography products, including positioning, messaging, content creation, and campaign planning; then transition execution to local branches.

Pay and Benefits

Perks:Health InsuranceLife InsuranceLearning BudgetAnnual Bonus

Key Requirements

•2-3 years of experience in marketing, business development, or customer support, preferably related to the video or photography market or products.
•Strong analytical skills and demonstrated experience in strategy formulation.
•Ability to translate product capabilities into value-driven narratives that resonate with customer segments and Communities of Interest (COIs).
•Excellent project management skills to manage multiple priorities and coordinate cross-functional stakeholders within tight timelines.

Experience:2-3 yearsSEA marketingVideo productionB2B

Skills:Analytical thinkingStrategy formulationCustomer-centric communicationProject managementCross-functional coordination

Tech Stack:AWS

Company Brief

Sony Global

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1946

Glassdoor: 3.8

Website LinkedIn