Sr. Director, Demand and Digital Marketing

Elastic
United States
Full timeUSD 200,400 - 316,900 annuallyFunction: Marketing & GrowthSkills: ["Executive presence","Cross-functional leadership","Experimentation mindset","Stakeholder influence","Continuous improvement"]

Lead Elastic’s global demand generation and digital marketing strategy, modernizing the marketing operating model and building an AI-enabled organization. Own digital strategy across paid media, integrated campaigns, lifecycle email marketing, and customer marketing initiatives across Search AI, Observability, and Security. Partner with Product Marketing, Web, Sales, Revenue Operations, Product, Customer Success, and executive leaders to drive GTM alignment, pipeline contribution, and measurable growth through testing, personalization, and analytics.

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Elastic
Elastic
7 hours ago

Sr. Director, Demand and Digital Marketing

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Job Summary

Lead Elastic’s global demand generation and digital marketing strategy, modernizing the marketing operating model and building an AI-enabled organization. Own digital strategy across paid media, integrated campaigns, lifecycle email marketing, and customer marketing initiatives across Search AI, Observability, and Security. Partner with Product Marketing, Web, Sales, Revenue Operations, Product, Customer Success, and executive leaders to drive GTM alignment, pipeline contribution, and measurable growth through testing, personalization, and analytics.
Location: United States
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Execute Elastic’s global digital strategy across paid media, integrated campaigns, and lifecycle email marketing while building an AI-powered demand engine using predictive analytics.
  • •Lead the evolution of Elastic’s digital presence from awareness to conversion using personalization, AI, and continuous testing to improve customer journeys and campaign performance.
  • •Own end-to-end integrated campaign strategy for Search AI, Observability, and Security, aligning full-funnel programs with GTM priorities and customer journeys.
  • •Champion customer marketing by developing lifecycle, expansion, and advocacy programs with Renewals, Customer Success, and Product to drive retention and upsell.
  • •Define measurement and KPIs, manage global digital marketing budgets, and lead a global team across Digital, Paid Media, Campaigns, Email, and Lifecycle Marketing.

Pay and Benefits

Salary: USD 200,400 - 316,900 annually
Equity and Bonus:Equity
Perks:Health Insurance401kPaid LeaveParental LeaveVolunteer Time

Key Requirements

  • •15+ years leading B2B marketing organizations across digital marketing, integrated campaigns, demand generation, and GTM strategy.
  • •7+ years leading global teams, building high-performing organizations, and developing leadership talent.
  • •Proven enterprise SaaS GTM success with deep knowledge of complex buying journeys and sales motions.
  • •Strong understanding of digital ecosystems, including paid media, martech, analytics, attribution, and AI-enabled marketing.
  • •Experience leveraging generative AI, predictive analytics, and automation to improve marketing effectiveness and business outcomes.
Experience:B2BEnterprise SaaS
Skills:Executive presenceCross-functional leadershipExperimentation mindsetStakeholder influenceContinuous improvement
Languages:English
Tech Stack:Predictive analyticsGenerative AIAutomationPaid mediaMartechAnalyticsAttributionLifecycle email marketingPersonalization

Company Brief

Elastic
Builds the Elastic Stack (Elasticsearch, Kibana, Beats, Logstash) and provides search, observability, and security solutions that enable organizations to search, analyze, and protect data in real time across applications, infrastructure, and enterprises.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2012
WebsiteLinkedIn