Product Marketing Manager, Freshservice Platform

Freshworks
Boston
Workplace: HybridFull timeUSD 150,000 - 180,000 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Messaging and positioning","Customer-first mindset","Market research","Written and verbal communication"]

Own and evolve the Freshservice platform narrative by positioning and messaging that brings service and operations together for IT organizations. Partner with Product, Engineering, Sales, Customer Success, Enablement, PR, and Demand/Lifecycle Marketing to launch new capabilities, develop external and sales enablement assets, and drive awareness, adoption, and engagement. Use customer interviews, research, and competitive analysis to sharpen positioning and keep the platform story current in the ITSM and IT operations market.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Freshworks
Freshworks
2 days ago

Product Marketing Manager, Freshservice Platform

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own and evolve the Freshservice platform narrative by positioning and messaging that brings service and operations together for IT organizations. Partner with Product, Engineering, Sales, Customer Success, Enablement, PR, and Demand/Lifecycle Marketing to launch new capabilities, develop external and sales enablement assets, and drive awareness, adoption, and engagement. Use customer interviews, research, and competitive analysis to sharpen positioning and keep the platform story current in the ITSM and IT operations market.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own product marketing for the Freshservice platform, including positioning, messaging, and major launches
  • •Create content and external-facing assets communicating Freshworks’ point of view on the unified platform
  • •Develop differentiated messaging explaining the business value of bringing service and operations together
  • •Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR
  • •Create sales enablement and customer-facing assets (e.g., presentations, battlecards, FAQs, demos, web content, blogs, videos, webinars, and campaigns)

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Perks:DentalMedicalVisionDisabilityLife InsuranceEsppEquityPaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

  • •5+ years of product marketing experience in B2B SaaS
  • •Experience marketing ITSM and IT operations (including DevOps/observability, cloud, cybersecurity, or enterprise infrastructure)
  • •Experience launching complex, multi-product platforms, including AI/ML/GenAI/Copilot/agentic AI capabilities
  • •Strong messaging and positioning skills to simplify complex technical concepts for business and technical audiences
  • •Experience leading cross-functional product launches from planning through execution
Experience:B2B SaaSITSMIT operationsDevOpsObservabilityCloudCybersecurityEnterprise infrastructure
Skills:Cross-functional collaborationMessaging and positioningCustomer-first mindsetMarket researchWritten and verbal communication
Languages:English
Tech Stack:AIMachine learningGenAICopilotAgentic AI

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor