Brand and Communication Executive

Just Life
Dubai
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Copywriting","Editorial judgment","Cross-functional collaboration","Data awareness","Fast-paced execution"]

Own the Justlife brand voice across the customer journey, from CRM campaigns (push, SMS, email) and funnel/service content to ad concepts and offline materials. Write persuasive, high-performing copy for measurable outcomes like open rates, CTR, and conversions. Partner with designers, marketing performance, business development, product, and customer service to turn ideas into briefs and ship campaigns at pace—while protecting quality and cultural relevance for the GCC.

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Just Life
Just Life
3 days ago

Brand and Communication Executive

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the Justlife brand voice across the customer journey, from CRM campaigns (push, SMS, email) and funnel/service content to ad concepts and offline materials. Write persuasive, high-performing copy for measurable outcomes like open rates, CTR, and conversions. Partner with designers, marketing performance, business development, product, and customer service to turn ideas into briefs and ship campaigns at pace—while protecting quality and cultural relevance for the GCC.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Own the Justlife voice across the customer journey and ensure consistent, on-tone communication across channels.
  • •Write CRM copy for push notifications, WhatsApp messages, and email to improve open and click performance and CTR.
  • •Shape the funnel with service descriptions and funnel content that move customers from interest to booking.
  • •Brief design and take campaigns from concept to execution, partnering with designers and shipping ads and offline materials.
  • •Set the brand voice standard and bring new angles and formats to increase engagement while protecting quality.

Pay and Benefits

Perks:Birthday OffService CreditsAnnual BonusCompany DiscountsTraining

Key Requirements

  • •A portfolio showing copy that delivered results like open rate, CTR, and conversion or shaped brand.
  • •Exceptional written English with clear, persuasive, grammatically flawless copy across email, social, and web.
  • •Strong editorial judgment, including using AI in a way that produces original, nuanced, human-sounding work.
  • •Proven multi-channel copywriting across CRM, web, social, and ads formats.
  • •Fast-paced agency/startup experience, juggling multiple briefs and deadlines while maintaining accuracy.
Experience:ServiceConsumer-techStartup
Education:
Skills:CopywritingEditorial judgmentCross-functional collaborationData awarenessFast-paced execution
Languages:English
Tech Stack:AIGoogle AnalyticsEmail platformsSocial media managementAdobe Creative SuitePhotoshopIllustratorCanvaHTMLCSSSEOSEMCRMPush notificationsSMS

Company Brief

Just Life
Justlife is a UAE-based home services marketplace and super‑app offering cleaning, beauty & wellness, healthcare-at-home, maintenance, laundry and related services across GCC markets.
Industry: Online Marketplaces
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Dubai, United Arab Emirates
Founded: 2015
WebsiteLinkedInGlassdoor