Anthropic

2 days ago

Brand Marketing Lead, Enterprise

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Build and lead Claude’s enterprise brand marketing strategy, positioning, and messaging for CIO/CTO/CISO and developer decision-makers. Translate Anthropic research and technical differentiation into business-value narratives, and partner across product marketing, demand/growth, sales, and creative to launch category-defining campaigns. Own measurement frameworks to prove brand impact on funnel engagement and sales cycle outcomes, and provide brand “air cover” during competitive deals and target-account programs.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute Claude’s enterprise brand strategy, positioning, and messaging architecture across the enterprise buying committee.
•Translate technical and research differentiation into business-value narratives tailored to technical, economic, and executive buyers.
•Partner across product marketing, demand generation, and growth marketing to ensure brand programs influence funnel engagement.
•Lead distinctive, category-defining campaigns by briefing and championing creative work with internal and agency partners and managing stakeholder review.
•Build measurement frameworks and brand tools, ensure ongoing brand metric development, and provide brand air cover for competitive deals and target-account programs.

Pay and Benefits

Salary: USD 320,000 annually

Perks:Parental LeavePaid Leave

Key Requirements

•B2B brand marketing experience at companies selling complex technology platforms to enterprise buyers.
•Demonstrated track record building or repositioning business brands to establish category leadership in fast-moving markets.
•Experience partnering with product marketing, enterprise marketing, and sales to influence pipeline and win rates.
•Strong creative judgment, including briefing and partnering with creative teams to deliver distinctive campaigns.
•Experience building measurement frameworks that prove brand contribution to commercial outcomes.

Experience:12+ yearsB2BEnterprise technologyAI

Education:Bachelor's

Skills:Strategic thinkingCreative judgmentCollaborationCommunicationAnalytical skills

Languages:English

Company Brief

Anthropic

Develops large-scale AI systems and safety research to create reliable, steerable, and interpretable AI assistants and models for commercial and research applications.

Industry: AI & Machine Learning

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2021

Website LinkedIn

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Anthropic

2 days ago

Brand Marketing Lead, Enterprise

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute Claude’s enterprise brand strategy, positioning, and messaging architecture across the enterprise buying committee.
•Translate technical and research differentiation into business-value narratives tailored to technical, economic, and executive buyers.
•Partner across product marketing, demand generation, and growth marketing to ensure brand programs influence funnel engagement.
•Lead distinctive, category-defining campaigns by briefing and championing creative work with internal and agency partners and managing stakeholder review.
•Build measurement frameworks and brand tools, ensure ongoing brand metric development, and provide brand air cover for competitive deals and target-account programs.

Pay and Benefits

Salary: USD 320,000 annually

Perks:Parental LeavePaid Leave

Key Requirements

•B2B brand marketing experience at companies selling complex technology platforms to enterprise buyers.
•Demonstrated track record building or repositioning business brands to establish category leadership in fast-moving markets.
•Experience partnering with product marketing, enterprise marketing, and sales to influence pipeline and win rates.
•Strong creative judgment, including briefing and partnering with creative teams to deliver distinctive campaigns.
•Experience building measurement frameworks that prove brand contribution to commercial outcomes.

Experience:12+ yearsB2BEnterprise technologyAI

Education:Bachelor's

Skills:Strategic thinkingCreative judgmentCollaborationCommunicationAnalytical skills

Languages:English

Company Brief

Anthropic

Develops large-scale AI systems and safety research to create reliable, steerable, and interpretable AI assistants and models for commercial and research applications.

Industry: AI & Machine Learning

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2021

Website LinkedIn