Performance Marketing Strategist (Remote US)

Directive
Irvine, Columbus, Raleigh, Chicago, Salt Lake City, Nashville
Workplace: RemoteFull timeUSD 70,000 - 95,000 annuallyFunction: Marketing & GrowthSkills: ["Analytics","Storytelling","Problem-solving","Communication","Organization","Prioritization","Quality focus"]

Own and optimize day-to-day Paid Media strategy for a portfolio of mid-tier and enterprise B2B clients. Build and refine quarterly campaign strategies, budgets, and positioning, ensuring accurate lead routing in a CRM. Execute and improve PPC programs across Google Ads, Facebook Ads, and LinkedIn Ads using keyword research, ad copywriting, bid management, and performance analytics (GA4, Excel) to maximize ROI and meet account OKRs.

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Directive
Directive
2 days ago

Performance Marketing Strategist (Remote US)

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Job Summary

Own and optimize day-to-day Paid Media strategy for a portfolio of mid-tier and enterprise B2B clients. Build and refine quarterly campaign strategies, budgets, and positioning, ensuring accurate lead routing in a CRM. Execute and improve PPC programs across Google Ads, Facebook Ads, and LinkedIn Ads using keyword research, ad copywriting, bid management, and performance analytics (GA4, Excel) to maximize ROI and meet account OKRs.
Location: Irvine, Columbus, Raleigh, Chicago, Salt Lake City, Nashville
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Oversee and lead a collection of Paid Media accounts and provide direct support to client contacts
  • •Build strategies for clients each quarter, including creating, maintaining, and optimizing paid media budgets across multiple channels
  • •Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads with keyword research, ad copywriting, and audience targeting
  • •Analyze campaign performance data using tools like Google Analytics/GA4 and Excel to make data-driven optimization decisions
  • •Confirm lead routing accuracy within a CRM and work with an Associate Director to ensure internal and client goals are achieved
Travel: Low travel

Pay and Benefits

Salary: USD 70,000 - 95,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveLife Insurance

Key Requirements

  • •3+ years experience working at a performance/digital marketing agency
  • •Experience with B2B SaaS/tech clients in an agency setting
  • •Deep expertise in paid search and paid social (Google Ads, Facebook Ads, LinkedIn Ads and others)
  • •Proficiency with advertising platforms/tools including Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
  • •Strong PPC skills including keyword research, ad copywriting, bid management, and campaign optimization
Experience:B2BB2B SaaSSaaSPerformance marketingDigital marketingAgency
Skills:AnalyticsStorytellingProblem-solvingCommunicationOrganizationPrioritizationQuality focus
Tech Stack:Google AdsFacebook AdsLinkedIn AdsFacebook Business ManagerLinkedIn Campaign ManagerGoogle AnalyticsGA4ExcelCRMPPCProgrammaticZoomSlackGoogle Analytics 4

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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