Senior Manager, Retail Marketing

Lead the translation of brand strategy into impactful DTC retail experiences across EMEA, aligning global direction with regional priorities. Own the EMEA Retail Marketing & Activation strategy and seasonal GTM calendar, creating consumer journeys that integrate store design, visual merchandising, CRM/loyalty, and product storytelling. Drive in-store activations and localized storytelling, partner with cross-functional teams and agencies, measure performance with consumer/traffic/sales insights, and lead a high-performing team and retail marketing budgets in Stabio, Switzerland.