Senior Manager, Retail Marketing

VF Corporation
Switzerland
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic thinking","Leadership","Stakeholder management","Project management","Communication"]

Lead the translation of brand strategy into impactful DTC retail experiences across EMEA, aligning global direction with regional priorities. Own the EMEA Retail Marketing & Activation strategy and seasonal GTM calendar, creating consumer journeys that integrate store design, visual merchandising, CRM/loyalty, and product storytelling. Drive in-store activations and localized storytelling, partner with cross-functional teams and agencies, measure performance with consumer/traffic/sales insights, and lead a high-performing team and retail marketing budgets in Stabio, Switzerland.

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VF Corporation
VF Corporation
1 month ago

Senior Manager, Retail Marketing

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead the translation of brand strategy into impactful DTC retail experiences across EMEA, aligning global direction with regional priorities. Own the EMEA Retail Marketing & Activation strategy and seasonal GTM calendar, creating consumer journeys that integrate store design, visual merchandising, CRM/loyalty, and product storytelling. Drive in-store activations and localized storytelling, partner with cross-functional teams and agencies, measure performance with consumer/traffic/sales insights, and lead a high-performing team and retail marketing budgets in Stabio, Switzerland.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute the EMEA Retail Marketing & Activation strategy to drive brand engagement and commercial performance across DTC retail formats.
  • •Lead store environments creative/production, visual merchandising, store design, and retail activation teams; provide guidelines for consistent execution with Wholesale Marketing.
  • •Lead the development and execution of the seasonal retail marketing & activation plan and calendar within the GTM process.
  • •Create consumer journeys integrating retail marketing, store design, visual merchandising, CRM, loyalty, and product storytelling across physical and digital touchpoints.
  • •Manage creative development and production processes with internal teams and external agencies/vendors; measure and optimize retail marketing performance and lead the retail marketing/activation team and budgets.

Pay and Benefits

Perks:Gym MembershipMeal Allowance

Key Requirements

  • •7+ years of experience in Retail Marketing, Retail Activation, or Consumer Marketing in a DTC, fashion, lifestyle, outdoor, or sporting goods environment, with proven people management experience.
  • •Strong strategic and commercial acumen to translate brand priorities into retail experiences that drive consumer engagement and business performance.
  • •Deep understanding of retail marketing, visual merchandising, store design, consumer experience, product storytelling, and omnichannel retail dynamics, including CRM and loyalty programs.
  • •Strong leadership and stakeholder management skills to influence and collaborate across cross-functional, regional, and global teams.
  • •Excellent project management and organizational capabilities to manage multiple priorities, creative production, and complex initiatives in a fast-paced environment.
Experience:7+ yearsDTCFashionLifestyleOutdoorSporting goodsRetail marketingConsumer marketing
Skills:Strategic thinkingLeadershipStakeholder managementProject managementCommunication
Languages:English

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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