Growth Marketing Lead

Amae Health
San Francisco, New York
Workplace: OnsiteFull timeUSD 120,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Communication","Collaboration","Problem-solving","Adaptability","Stakeholder management"]

Lead Amae Health’s inaugural marketing function, owning end-to-end marketing strategy and execution across demand generation, content, brand voice, and B2B/B2C campaigns. Build the marketing stack, collaborate with founders, and drive growth through AI-enabled workflows in a fast-paced startup environment focused on behavioral health care.

This position is no longer accepting applications.

  • See live roles at Amae Health
  • Search all live jobs
  • Browse companies, collections, and locations hiring now
Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa

This position is no longer accepting applications.

See live roles at Amae HealthSearch all live jobsBrowse companies, collections, and locations hiring now

Amae Health
Amae Health
3 months ago

Growth Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 minutes agoStatus: Closed

Job Summary

Lead Amae Health’s inaugural marketing function, owning end-to-end marketing strategy and execution across demand generation, content, brand voice, and B2B/B2C campaigns. Build the marketing stack, collaborate with founders, and drive growth through AI-enabled workflows in a fast-paced startup environment focused on behavioral health care.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead the development and execution of Amae’s marketing plan across demand generation, content, events, and brand to fuel growth and referrals.
  • •Own the creation and governance of content and thought leadership, including blogs, LinkedIn, newsletters, and other channels to establish Amae as an authority on serious mental illness care.
  • •Shape and evolve Amae’s brand voice, messaging architecture, and tone of voice in collaboration with founders and PR partners.
  • •Develop campaigns targeting patients, families, health plans, and health systems, ensuring clear and empathetic messaging across B2B and B2C audiences.
  • •Stand up and optimize marketing infrastructure, tools, workflows, and measurement systems to support long-term growth.

Pay and Benefits

Salary: USD 120,000 - 160,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveParental LeaveEquity

Key Requirements

  • •4–6 years of marketing experience, with at least 1+ years as a solo or first marketing hire at a startup (sub-200 people)
  • •Genuinely AI-native — you’ve built real workflows using tools like Jasper, Perplexity, Clay, Surfer, or equivalents to multiply your output
  • •Demonstrated experience shaping and evolving brand voice — including leading or contributing to rebrands, developing tone-of-voice guidelines, and adapting positioning as a company grows and changes
  • •Own content and SEO/GEO, with execution supported by a vendor
  • •Comfortable marketing to both a B2B audience (clinicians, health systems) and a B2C or B2B2C audience simultaneously
Experience:4-6 yearsHealthcareDigital healthStartups
Skills:CommunicationCollaborationProblem-solvingAdaptabilityStakeholder management
Languages:English
Tech Stack:JasperPerplexityClaySurferSEOGEOSEM

Company Brief

Amae Health
Amae Health provides digital behavioral health services focused on maternal and parental mental health, offering teletherapy, care coordination, and supportive programs for pregnancy, postpartum, and family wellbeing to improve outcomes for parents and infants.
Industry: Mental Health
Website