Manager Go‑To‑Market (Lifestyle)

Adidas
Malaysia
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical mindset","Stakeholder management","Organizational skills","Project management","Solution-oriented"]

Own and orchestrate seasonal Go‑To‑Market (GTM) plans for the Lifestyle business in the country market, translating SEA category direction into locally executable assortments. Drive strong channel execution across wholesale, key accounts, ecommerce, and adidas-owned retail by equipping sales and aligning cross-functionally with brand activation, merchandising, retail operations, and supply chain. Use consumer, competitor, and performance data to optimize assortment and improve future GTM outcomes.

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FursaFursa
Adidas
Adidas
1 day ago

Manager Go‑To‑Market (Lifestyle)

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Last checked: 10 hours agoStatus: Live

Job Summary

Own and orchestrate seasonal Go‑To‑Market (GTM) plans for the Lifestyle business in the country market, translating SEA category direction into locally executable assortments. Drive strong channel execution across wholesale, key accounts, ecommerce, and adidas-owned retail by equipping sales and aligning cross-functionally with brand activation, merchandising, retail operations, and supply chain. Use consumer, competitor, and performance data to optimize assortment and improve future GTM outcomes.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and orchestrate the full country GTM calendar, aligning milestones, deadlines, and cross-functional deliverables with global and SEA timelines.
  • •Translate SEA GTM direction into locally executable plans and lead workshop readiness through country, category, and franchise planning.
  • •Partner with Category & Merchandising to localize assortments, lead product segmentation and distribution across key channels, and support demand planning with seasonal priorities and volume guidance.
  • •Equip sales with seasonal product stories and sell-in tools, and collaborate with Key Account Managers and Retail Operations for marketplace consistency and brand elevation.
  • •Lead post-season analysis of product performance, sell-through, distribution, and campaign effectiveness, using dashboards to drive continuous GTM improvements.

Key Requirements

  • •Bachelor’s degree in Business, Marketing, Merchandising, or related field.
  • •5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles, preferably in sportswear, fashion, FMCG, or retail.
  • •Strong understanding of local consumer trends, marketplace dynamics, and channel needs within the country market.
  • •Knowledge of assortment planning, product segmentation, and commercial execution across Wholesale, Retail, and Digital channels.
  • •Strong analytical and stakeholder management skills to translate data into actionable insights and collaborate across cross-functional teams.
Experience:5+ yearsSportswearFashionFMCGRetail
Education:Bachelor's in Business, Marketing, Merchandising, or related field
Skills:Analytical mindsetStakeholder managementOrganizational skillsProject managementSolution-oriented
Tech Stack:Microsoft OfficeExcelPowerPointMerchandising toolsBI tools

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor