Senior Creative Producer, Paid Content, GQ

Own end-to-end production of social-first, paid commerce video for GQ—concepting, scripting, directing shoots, and editing final assets. Build and evolve a library of high-performing formats and franchises, partner with commerce editors for performance-ready ideas, and run a brief-to-handoff workflow for trafficking. Use performance signals like CTR, retention, and CVR to iterate quickly, kill underperforming formats, and scale winners.