4 weeks ago

Senior Manager of Alliances Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Seasoned marketing leader responsible for crafting and executing partner marketing strategies across Consumer, Commercial, and Gaming lines. Lead alliance programs with top partners (Intel, Microsoft, AMD, Google, Nvidia, Qualcomm) to drive revenue, coordinate with GTM and Sales teams, and break down silos to deliver unified, customer-centric campaigns in a matrix organization.

Location: Palo Alto, Vancouver

Workplace: Onsite

Employment Type: Full time

Job Function: Business Development & Partnerships

Seniority: Sr. Manager level

Key Responsibilities

•Craft an inspiring partner marketing strategy, positioning and messaging that sets HP apart.
•Remove silos to enable consolidated GTM strategy and execution.
•Create clear, globally understood assets outlining value propositions, narratives, and messaging.
•Collaborate with Marketing, Business Units, and Category teams to define a marketing vision for key partners.
•Prove concepts that expand opportunities for partnerships and mutual benefit.

Pay and Benefits

Perks:Health InsuranceDentalVisionDisability InsuranceParental LeavePaid HolidaysLife InsurancePaid Leave

Key Requirements

•Minimum of 10 years in B2C and B2B marketing roles.
•Experience or strong curiosity about Artificial Intelligence and its applications.
•Imagination coupled with relentless results-orientation.
•Expertise in value proposition development, campaign creation and execution.
•Experience working closely with GTM teams to design and deliver impact.

Experience:MarketingPartner marketingB2BB2CTechnology

Education:Bachelor's

Skills:CommunicationLeadershipStrategic thinkingCollaborationNegotiation

Tech Stack:SalesforceAgileGo-to-MarketDigital MarketingChannel ManagementChannel SalesDemand GenerationMarketing Automation

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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