Assistant Manager Consumer Insights (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Planning and organizing","Influencing others","Relationship management","Result orientation","Integrity"]

Support and manage marketing research and consumer insight initiatives across Greater China, developing and updating annual and quarterly research plans aligned with adidas marketing priorities. Lead research and consulting projects, manage budgets, coordinate with agencies and internal departments, and evaluate results to improve deliverables. Produce market, consumer, competitor, and trend inputs that inform brand protection, strategy development, product launch tests, and business impact—while ensuring accurate, ethical reporting for Finance.

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Adidas
Adidas
14 hours ago

Assistant Manager Consumer Insights (Shanghai, SH, CN)

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Last checked: 14 hours agoStatus: Live

Job Summary

Support and manage marketing research and consumer insight initiatives across Greater China, developing and updating annual and quarterly research plans aligned with adidas marketing priorities. Lead research and consulting projects, manage budgets, coordinate with agencies and internal departments, and evaluate results to improve deliverables. Produce market, consumer, competitor, and trend inputs that inform brand protection, strategy development, product launch tests, and business impact—while ensuring accurate, ethical reporting for Finance.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Develop and maintain annual and quarterly marketing research project plans aligned with adidas marketing priorities and Sport Performance needs
  • •Manage consulting and research projects, including designing, tracking, evaluating, and improving deliverables across brand image tracking, consumer satisfaction, marketing intelligence, and product launch tests
  • •Coordinate with agencies and internal departments to ensure smooth project implementation and timely communication of scope and deliverables
  • •Design and manage consulting/research budgets, ensuring ethical use and accurate, timely information for Finance
  • •Evaluate project outcomes and create action plans to improve planning or implementation; perform other tasks assigned by the leader

Key Requirements

  • •3+ years of proven marketing research experience at a research firm
  • •Experience in market research for brand companies focused on sportswear/apparel/FMCG
  • •Exposure to research, sports, marketing, and trade marketing
  • •Bachelor’s degree in a business-related discipline
  • •Advanced skills in Word, Excel, and PowerPoint; fluent in English and Mandarin (written and spoken)
Experience:Marketing researchSportswearApparelFMCGResearch firmTrade marketing
Education:Bachelor's
Skills:Planning and organizingInfluencing othersRelationship managementResult orientationIntegrity
Languages:EnglishMandarin
Tech Stack:WordExcelPowerPoint

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor