Director, B2B Marketing

Apartment List
United States
Workplace: RemoteFull timeUSD 139,650 - 212,430 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Bias to action","Executive presence","Cross-functional collaboration","Investment decision-making","People management"]

Own end-to-end B2B pipeline creation for Apartment List, driving demand generation, events, campaigns, and content distribution tied to bookings and revenue outcomes. Build and personally execute audience creation, segmentation, lead qualification, nurture, and Salesforce handoff across the full funnel. Make and defend investment decisions, move fast with experimentation, and lead a lean 3–4 person team while partnering closely with Sales, GTM Ops, Product, Partnerships, Brand, and Enablement.

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FursaFursa
Apartment List
Apartment List
20 hours ago

Director, B2B Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end B2B pipeline creation for Apartment List, driving demand generation, events, campaigns, and content distribution tied to bookings and revenue outcomes. Build and personally execute audience creation, segmentation, lead qualification, nurture, and Salesforce handoff across the full funnel. Make and defend investment decisions, move fast with experimentation, and lead a lean 3–4 person team while partnering closely with Sales, GTM Ops, Product, Partnerships, Brand, and Enablement.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own qualified B2B pipeline generation and take direct accountability for bookings and related revenue outcomes.
  • •Personally architect and execute demand gen and event programs.
  • •Connect the full funnel by designing and optimizing audience creation, segmentation, lead qualification, nurture, and Salesforce handoff through conversion.
  • •Activate the market via campaigns, partnerships, events, and content distribution while identifying new channels.
  • •Lead a lean 3–4 person team and manage high-stakes national event execution in partnership with Sales and senior stakeholders.

Pay and Benefits

Salary: USD 139,650 - 212,430 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid Leave401kHome OfficeWellness StipendParental LeaveEquityLearning Budget

Key Requirements

  • •8+ years of B2B SaaS/tech marketing experience, including 3+ years managing a team while staying hands-on.
  • •Proven practitioner expertise in demand generation or events, with experience personally building and running B2B programs.
  • •Demonstrated pipeline ownership with results measured against pipeline, bookings, or similar revenue metrics, plus dashboard/reporting experience.
  • •Full-funnel fluency across audience creation, segmentation, lead qualification, nurture, and Sales/Salesforce handoff.
  • •People management experience leading a lean team and tying spend to the highest-impact outcomes.
Experience:8+ yearsB2B SaaS
Skills:Bias to actionExecutive presenceCross-functional collaborationInvestment decision-makingPeople management
Tech Stack:SalesforceHubSpotIterableLookerGongLinkedIn

Company Brief

Apartment List
Operates an online rental marketplace that matches renters with apartments through personalized search, listings aggregation, and rental tools. Provides neighborhood guides, pricing insights, and resources to simplify apartment hunting and leasing.
Industry: PropTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn