Senior Director, Customer Lifecycle Marketing

GEICO
New York
Workplace: HybridFull timeUSD 195,000 - 315,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Leadership","Problem-solving"]

Lead the post-acquisition lifecycle for a consumer-facing insurance brand, designing data-driven, personalized experiences to improve retention, expand product penetration, and drive cross-sell across multiple lines. Own lifecycle strategy, martech stack, experimentation, and cross-functional partnership to build a highly engaged, long-term customer relationship.

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FursaFursa
GEICO
GEICO
3 months ago

Senior Director, Customer Lifecycle Marketing

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Status: Live

Job Summary

Lead the post-acquisition lifecycle for a consumer-facing insurance brand, designing data-driven, personalized experiences to improve retention, expand product penetration, and drive cross-sell across multiple lines. Own lifecycle strategy, martech stack, experimentation, and cross-functional partnership to build a highly engaged, long-term customer relationship.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and scale the customer engagement and retention strategy across the policy lifecycle, including onboarding, renewal, and loyalty
  • •Identify key churn drivers and design proactive strategies to improve retention and reduce policy lapse
  • •Lead strategy and execution for multi-product adoption, increasing cross-sell between insurance lines
  • •Partner with Marketing Analytics to develop segmentation models based on customer behavior, risk profile, tenure, and lifecycle stage
  • •Oversee lifecycle marketing technology stack to enable real-time, trigger-based marketing

Pay and Benefits

Salary: USD 195,000 - 315,000 annually

Key Requirements

  • •10–15+ years of experience in lifecycle, CRM, or retention marketing, ideally within consumer-facing, regulated industries (insurance, financial services, telecom, etc.)
  • •Proven success driving retention, engagement, and cross-sell performance at scale
  • •Strong expertise in customer segmentation, personalization, and journey orchestration
  • •Deep experience with marketing automation and CRM platforms (e.g., Salesforce, Adobe, Braze, Iterable)
  • •Analytical mindset with experience using data and experimentation to drive business outcomes
Experience:InsuranceFinancial servicesTelecomConsumer-facing
Education:Bachelor's
Skills:CommunicationLeadershipProblem-solving
Languages:English
Tech Stack:SalesforceAdobeBrazeIterableMarketing automation

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn