2 days ago

TikTok Shop - Platform Strategy Lead (Integrated Marketing) - Thailand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own integrated marketing strategy and performance analytics for TikTok Shop across Thailand. Build analytical frameworks and dashboards to translate complex marketing/commercial data into executive-ready insights, forecast outcomes, and optimize campaign ROI and budget allocation. Partner with Data Science, Campaign, Marketing, Category, Commercial, Creator Operations, and Product teams to identify growth opportunities and improve platform efficiency. Lead and develop a strategy and business analytics team to drive cross-functional initiatives and continuous performance improvement.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop analytical frameworks to evaluate business performance across key marketing and commercial initiatives and partner with business leaders on growth opportunities.
•Build and maintain dashboards and reporting tools to monitor campaign performance and key business metrics.
•Monitor and optimize campaign investments, promotions, and seller budget utilization; deliver performance reviews, forecasting, and ROI analysis.
•Collaborate with Data Science/Analytics and cross-functional teams to design automated reporting and performance measurement frameworks and identify future marketing opportunities.
•Lead and develop a strategy and business analytics team by setting priorities, driving cross-functional strategic initiatives, and promoting analytics best practices.

Key Requirements

•Bachelor’s degree in Business, Economics, Marketing, Statistics, Data Analytics, or a related field.
•4+ years of experience in business strategy, commercial strategy, business analytics, management consulting, or marketing strategy.
•Advanced analytical skills and proficiency in Microsoft Excel for large datasets.
•Experience with business intelligence and data visualization tools such as SQL, Python, R, Tableau (or similar).
•Strong problem-solving, stakeholder management, and project management skills, with the ability to influence cross-functional teams.

Experience:4+ yearsE-commerceDigital platformsMarketplacesHigh-growth internet

Education:Bachelor's

Skills:Problem-solvingStakeholder managementProject managementCommunicationCross-functional leadership

Tech Stack:Microsoft ExcelSQLPythonRTableau

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

TikTok Shop - Platform Strategy Lead (Integrated Marketing) - Thailand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop analytical frameworks to evaluate business performance across key marketing and commercial initiatives and partner with business leaders on growth opportunities.
•Build and maintain dashboards and reporting tools to monitor campaign performance and key business metrics.
•Monitor and optimize campaign investments, promotions, and seller budget utilization; deliver performance reviews, forecasting, and ROI analysis.
•Collaborate with Data Science/Analytics and cross-functional teams to design automated reporting and performance measurement frameworks and identify future marketing opportunities.
•Lead and develop a strategy and business analytics team by setting priorities, driving cross-functional strategic initiatives, and promoting analytics best practices.

Key Requirements

•Bachelor’s degree in Business, Economics, Marketing, Statistics, Data Analytics, or a related field.
•4+ years of experience in business strategy, commercial strategy, business analytics, management consulting, or marketing strategy.
•Advanced analytical skills and proficiency in Microsoft Excel for large datasets.
•Experience with business intelligence and data visualization tools such as SQL, Python, R, Tableau (or similar).
•Strong problem-solving, stakeholder management, and project management skills, with the ability to influence cross-functional teams.

Experience:4+ yearsE-commerceDigital platformsMarketplacesHigh-growth internet

Education:Bachelor's

Skills:Problem-solvingStakeholder managementProject managementCommunicationCross-functional leadership

Tech Stack:Microsoft ExcelSQLPythonRTableau

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn