Brand Field Specialist, Jameson (Outsource)

Pernod Ricard
Istanbul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-3 yearsEducation: bachelorsSkills: ["Consumer oriented mindset","Relationship management","Execution capability","Commercial awareness","Analytical thinking"]

Bring the Jameson brand strategy to life through best-in-class execution across On Trade customers and bartenders. Spend ~80% of your time in the field visiting priority venues, ensuring brand standards and merchandising quality, activating local initiatives, and building strong customer and bartender relationships. Plan weekly visits, collaborate with Marketing, Sales, and Trade Marketing, and deliver market insight reports to continuously improve Jameson presence and penetration in Türkiye.

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FursaFursa
Pernod Ricard
Pernod Ricard
3 days ago

Brand Field Specialist, Jameson (Outsource)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Bring the Jameson brand strategy to life through best-in-class execution across On Trade customers and bartenders. Spend ~80% of your time in the field visiting priority venues, ensuring brand standards and merchandising quality, activating local initiatives, and building strong customer and bartender relationships. Plan weekly visits, collaborate with Marketing, Sales, and Trade Marketing, and deliver market insight reports to continuously improve Jameson presence and penetration in Türkiye.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Visit priority On Trade customers and bartenders (~four days per week), supporting Off Trade activities when required.
  • •Ensure consistent execution of Jameson brand standards, monitoring brand visibility, merchandising materials, and point-of-sale assets.
  • •Build and maintain relationships with bartenders, venue owners, and other key customer stakeholders; represent the Jameson brand during customer interactions.
  • •Coordinate local brand activation execution with Marketing, Sales, and Trade Marketing teams, and provide structured feedback on activation quality.
  • •Conduct market visits to monitor competitor activity and gather feedback, then prepare market visit reports with observations and recommendations.
Travel: Extensive travel

Key Requirements

  • •Bachelor's degree.
  • •2–3 years of experience in FMCG, beverages, hospitality, or premium consumer goods is preferred.
  • •Experience in Sales, Trade Marketing, Brand Marketing, or Customer Development is an advantage.
  • •Understanding of the On Trade channel dynamic is preferred.
  • •Fluent English (written and spoken); Class B Driving Licence; comfortable working predominantly in the field with extensive travel across Türkiye.
Experience:2-3 yearsFMCGBeveragesHospitalityPremium consumer goods
Education:Bachelor's
Skills:Consumer oriented mindsetRelationship managementExecution capabilityCommercial awarenessAnalytical thinking
Licenses:Class B Driving Licence
Languages:English
Tech Stack:Microsoft OfficeExcelPowerPointPower BI

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn