Senior Director, Brand

Tovala
Chicago
Workplace: HybridFull timeUSD 180,000 - 250,000 annuallyFunction: Executive & General ManagementSkills: ["Leadership","Cross-functional collaboration","Creative direction","Player-coach execution","Consumer insight translation"]

Own brand strategy and messaging for Tovala—shaping positioning, tone of voice, and consumer insights that drive clear strategic choices. Lead product marketing, content and social presence across owned channels and influencers, and align execution with a creative director and internal teams. Manage agency relationships, steer editorial strategy, and develop the brand team while contributing to the Marketing Leadership Team and broader business-building strategy.

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Tovala
Tovala
1 month ago

Senior Director, Brand

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Last checked: 7 hours agoStatus: Live

Job Summary

Own brand strategy and messaging for Tovala—shaping positioning, tone of voice, and consumer insights that drive clear strategic choices. Lead product marketing, content and social presence across owned channels and influencers, and align execution with a creative director and internal teams. Manage agency relationships, steer editorial strategy, and develop the brand team while contributing to the Marketing Leadership Team and broader business-building strategy.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and evolve brand positioning and messaging hierarchy, ensuring distinct, consistent differentiation across channels.
  • •Serve as brand steward and internal brand champion.
  • •Drive consumer insights and translate findings into strategic choices.
  • •Own product marketing and keep it tightly connected to Tovala’s brand value proposition.
  • •Lead creative execution across channels, manage agencies, and lead/develop the brand team while contributing to the Marketing Leadership Team.

Pay and Benefits

Salary: USD 180,000 - 250,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth Insurance401kLearning BudgetPaid Holidays

Key Requirements

  • •10+ years of brand experience with both CPG and DTC experience.
  • •Demonstrated ability to set creative and strategic direction and still execute hands-on (e.g., writing briefs, giving line-level feedback).
  • •Experience developing TV campaigns end-to-end that drive measurable business outcomes.
  • •Fluent in consumer research and able to translate insight into strategic choices.
  • •Experience leading teams and developing people.
Experience:CPGDTCConsumer researchSubscriptionRecurring revenueStart upFood-tech
Skills:LeadershipCross-functional collaborationCreative directionPlayer-coach executionConsumer insight translation
Tech Stack:AI

Company Brief

Tovala
Tovala makes smart countertop ovens paired with a fresh meal delivery service and an app, automating cooking with pre-programmed steam and baking cycles for ready-to-heat, chef-prepared meals.
Industry: FoodTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn