Go-To-Market Strategy Manager - Credit Card

Lead go-to-market strategy for a credit card business, building customer-centric multi-channel marketing programs that drive engagement, growth, and new account acquisition. Set and communicate KPIs to measure marketing effectiveness and ROI, using insights to optimize strategy and execution. Manage a team focused on client engagement, activation, retention, and acquisition, partnering across agencies, product, relationship management, sales, and technology teams.