Senior Paid Media Manager

Informa
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Collaboration","Results orientation","Communication","Stakeholder management","Innovation"]

Support the VP Performance Marketing to drive excellence across paid digital channels including PPC, paid social, and programmatic within One Informa. You’ll set group-wide frameworks and best practices (not run campaigns directly), partner with stakeholders to translate commercial goals into paid strategies, oversee agency performance and reviews, and help ensure unified KPIs, attribution models, and actionable reporting.

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FursaFursa
Informa
Informa
14 hours ago

Senior Paid Media Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Support the VP Performance Marketing to drive excellence across paid digital channels including PPC, paid social, and programmatic within One Informa. You’ll set group-wide frameworks and best practices (not run campaigns directly), partner with stakeholders to translate commercial goals into paid strategies, oversee agency performance and reviews, and help ensure unified KPIs, attribution models, and actionable reporting.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Collaborate with the VP Performance Marketing to implement the paid media vision and strategy across One Informa.
  • •Build and evolve group-wide frameworks and standards for PPC, paid social, and programmatic campaigns.
  • •Where needed, deep dive into campaigns to recommend improvements, optimize for ROI/ROAS, and ensure KPI adherence.
  • •Act as the primary liaison to media agencies, supporting evaluation, onboarding, and ongoing performance reviews/audits.
  • •Help define unified KPIs, benchmarks, and attribution models and partner with Group Data Analytics to deliver accurate reporting and insights.

Pay and Benefits

Perks:Annual LeavePrivate MedicalRemote WorkLearning BudgetEap Support

Key Requirements

  • •Proven expertise in paid media management with a strong track record across PPC, paid social, and programmatic.
  • •Experience setting and scaling best practice for paid media frameworks across teams and agencies.
  • •Ability to collaborate effectively with internal teams, agencies, and channel partners to deliver measurable results.
  • •Strong results orientation using key metrics aligned to business objectives (e.g., ROI/ROAS, acquisition costs).
  • •Clear communication skills to build trust and influence stakeholders across groups.
Experience:Paid mediaDigital marketingPerformance marketingAgency management
Skills:CollaborationResults orientationCommunicationStakeholder managementInnovation
Languages:English (UK)

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn