Allianz

14 hours ago

Brand & Performance Online Marketing Specialist (Bratislava, SK, 81109)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own the end-to-end planning, execution, and optimization of brand and performance online campaigns across the marketing funnel. Use KPI-driven analysis to improve marketing ROI and conversion, supporting lead generation and online sales through continuous customer journey optimization. Collaborate closely with external agencies, manage output quality, and contribute to web solutions and digital touchpoints while reporting and presenting results.

Location: Bratislava

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Design, manage, and optimize online campaigns across the marketing funnel (brand and performance).
•Evaluate campaign performance using KPIs and increase efficiency of marketing investments.
•Plan and coordinate digital media activities aligned with marketing strategy.
•Develop lead-generation activities and support online sales, including customer journey optimization.
•Analyze customer and behavioral data to optimize campaigns and collaborate on web/digital touchpoint development with agencies and internal stakeholders.

Pay and Benefits

Salary: EUR 2,000 monthly

Perks:Annual BonusLife InsuranceHealth InsuranceMeal AllowanceHome OfficeLearning BudgetPaid Leave

Key Requirements

•Advanced knowledge of web analytics tools (Google Analytics/Adobe Analytics) and ability to interpret data for decision-making.
•Experience managing campaigns and strong working knowledge of Google Ads and Meta Ads.
•Understanding of performance marketing principles, marketing funnel concepts, and conversion-rate optimization.
•Experience evaluating marketing activities, interpreting data, and optimizing marketing ROI.
•Experience using AI tools in digital marketing and working with CMS for content management and web development input.

Experience:Digital marketing

Skills:Analytical thinkingProactivityCommunicationIndependent ownershipPlanning

Languages:Slovak

Tech Stack:Google AnalyticsAdobe AnalyticsGoogle AdsMeta AdsAI toolsCMSLinkedIn LearningESPP

Company Brief

Allianz

Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Munich, Germany

Founded: 1890

Website LinkedIn

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Allianz

14 hours ago

Brand & Performance Online Marketing Specialist (Bratislava, SK, 81109)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Bratislava

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Design, manage, and optimize online campaigns across the marketing funnel (brand and performance).
•Evaluate campaign performance using KPIs and increase efficiency of marketing investments.
•Plan and coordinate digital media activities aligned with marketing strategy.
•Develop lead-generation activities and support online sales, including customer journey optimization.
•Analyze customer and behavioral data to optimize campaigns and collaborate on web/digital touchpoint development with agencies and internal stakeholders.

Pay and Benefits

Salary: EUR 2,000 monthly

Perks:Annual BonusLife InsuranceHealth InsuranceMeal AllowanceHome OfficeLearning BudgetPaid Leave

Key Requirements

•Advanced knowledge of web analytics tools (Google Analytics/Adobe Analytics) and ability to interpret data for decision-making.
•Experience managing campaigns and strong working knowledge of Google Ads and Meta Ads.
•Understanding of performance marketing principles, marketing funnel concepts, and conversion-rate optimization.
•Experience evaluating marketing activities, interpreting data, and optimizing marketing ROI.
•Experience using AI tools in digital marketing and working with CMS for content management and web development input.

Experience:Digital marketing

Skills:Analytical thinkingProactivityCommunicationIndependent ownershipPlanning

Languages:Slovak

Tech Stack:Google AnalyticsAdobe AnalyticsGoogle AdsMeta AdsAI toolsCMSLinkedIn LearningESPP

Company Brief

Allianz

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Munich, Germany

Founded: 1890

Website LinkedIn