Senior Executive/ Assistant Manager Media Planning (Brand and Marketing) (SG)

Singapore Airlines
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Stakeholder management","Vendor management","Agency management","Communication","Analytical thinking"]

Lead media planning execution with the Brand & Marketing team, partnering with an appointed media agency to develop strategies, campaign plans, and annual roadmaps. Plan and optimize media buys across markets and channels, monitor performance and reports, and recommend improvements to drive brand consideration and purchase intent. Coordinate with business units and overseas stations, manage agency and territories alignment, and ensure budget efficiency through spend tracking, invoice verification, and audit-compliant processing.

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Singapore Airlines
Singapore Airlines
58 minutes ago

Senior Executive/ Assistant Manager Media Planning (Brand and Marketing) (SG)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 58 minutes agoStatus: Live

Job Summary

Lead media planning execution with the Brand & Marketing team, partnering with an appointed media agency to develop strategies, campaign plans, and annual roadmaps. Plan and optimize media buys across markets and channels, monitor performance and reports, and recommend improvements to drive brand consideration and purchase intent. Coordinate with business units and overseas stations, manage agency and territories alignment, and ensure budget efficiency through spend tracking, invoice verification, and audit-compliant processing.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Partner with the media agency to develop media strategies, campaign plans, and the annual campaign roadmap.
  • •Plan, optimize, and monitor media buys across channels and markets, reviewing pre- and post-campaign reports to recommend optimisations.
  • •Ensure timely and accurate implementation of media plans and support alignment of major campaign communications with business units and overseas stations.
  • •Manage agency performance and governance by tracking/ auditing retainer scope allocation and facilitating workshops for collaboration.
  • •Oversee budget management by tracking spend, savings, billing/payment status, and verifying media plans and invoices with finance for audit compliance.

Key Requirements

  • •Degree in Business or Marketing.
  • •Media planning or media industry experience and knowledge (advantage).
  • •Ability to manage multiple priorities, meet deadlines, and perform in a fast-paced environment.
  • •Strong stakeholder, vendor, and agency management skills.
  • •Excellent interpersonal, communication, and analytical skills, with strong budgetary attention to detail.
Experience:Media industryMedia planning
Education:Bachelor's
Skills:Stakeholder managementVendor managementAgency managementCommunicationAnalytical thinking
Tech Stack:Office 365

Company Brief

Singapore Airlines
Flag carrier of Singapore providing international passenger and cargo air transportation, premium cabin services, and related travel products. Operates a global network with a reputation for service quality, modern fleet, and extensive partnerships.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Singapore, Singapore
Founded: 1972
WebsiteLinkedIn