1 day ago

Senior Manager, Lifecycle Marketing - CONNECT

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead data-driven lifecycle marketing for CONNECT, owning strategy and execution across email and emerging channels to acquire, activate, engage, and retain SaaS users. Drive global customer communications from discovery through onboarding and long-term retention, partnering with Portfolio, Customer Success, Partner Marketing, Sales, and Digital Campaign teams. Design automated, AI-enhanced journeys, optimize segmentation and messaging with experimentation, and deliver reporting on engagement, adoption, and lifecycle revenue impact.

Location: Houston, Philadelphia

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Design orchestrated multi-step lifecycle journeys for CONNECT prospects using behavioral triggers, predictive insights, and personalized messaging to drive discovery, evaluation, and conversion.
•Own end-to-end communication and engagement strategy from discovery through onboarding, activation, post-sale engagement, and long-term retention.
•Develop AI-driven engagement strategies including personalized offers and AI-driven recommendations to improve customer adoption of CONNECT.
•Analyze product usage patterns, behavioral signals, and customer cohorts to identify lifecycle opportunities, friction points, and moments for targeted engagement.
•Run A/B and multivariate tests, manage automated lifecycle workflows in marketing automation platforms, and deliver reporting on journey performance, adoption metrics, and lifecycle impact.

Pay and Benefits

Salary: USD 124,500 - 207,700

Perks:MedicalDentalVision401kPaid LeaveParental Leave

Key Requirements

•8+ years of experience building and managing B2B SaaS marketing campaigns delivered via digital channels.
•BA/BS Degree in Business, Marketing, or equivalent experience.
•Proven track record building and managing customer lifecycle campaigns across scalable digital channels.
•Expertise designing automated, AI-enhanced lifecycle journeys including audience segmentation, behavioral triggers, dynamic offer delivery, and continuous experimentation.
•Strong communication skills presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales.

Experience:8+ yearsB2B SaaSMarketing automation

Education:Bachelor's in Business, Marketing

Skills:Project managementOrganizational skillsCommunication

Tech Stack:SaaSEmailMarketoSalesforcePower BIPendoAIA/B testingMultivariate testing

Company Brief

Aveva

Provides industrial software for engineering, design, and information management across industries including oil & gas, manufacturing, and utilities. Delivers solutions for digital transformation, asset performance, and operations optimization.

Industry: Industrial Automation

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cambridge, United Kingdom

Founded: 1967

Glassdoor: 3.6

Website LinkedIn

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Aveva

1 day ago

Senior Manager, Lifecycle Marketing - CONNECT

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Houston, Philadelphia

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Design orchestrated multi-step lifecycle journeys for CONNECT prospects using behavioral triggers, predictive insights, and personalized messaging to drive discovery, evaluation, and conversion.
•Own end-to-end communication and engagement strategy from discovery through onboarding, activation, post-sale engagement, and long-term retention.
•Develop AI-driven engagement strategies including personalized offers and AI-driven recommendations to improve customer adoption of CONNECT.
•Analyze product usage patterns, behavioral signals, and customer cohorts to identify lifecycle opportunities, friction points, and moments for targeted engagement.
•Run A/B and multivariate tests, manage automated lifecycle workflows in marketing automation platforms, and deliver reporting on journey performance, adoption metrics, and lifecycle impact.

Pay and Benefits

Salary: USD 124,500 - 207,700

Perks:MedicalDentalVision401kPaid LeaveParental Leave

Key Requirements

•8+ years of experience building and managing B2B SaaS marketing campaigns delivered via digital channels.
•BA/BS Degree in Business, Marketing, or equivalent experience.
•Proven track record building and managing customer lifecycle campaigns across scalable digital channels.
•Expertise designing automated, AI-enhanced lifecycle journeys including audience segmentation, behavioral triggers, dynamic offer delivery, and continuous experimentation.
•Strong communication skills presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales.

Experience:8+ yearsB2B SaaSMarketing automation

Education:Bachelor's in Business, Marketing

Skills:Project managementOrganizational skillsCommunication

Tech Stack:SaaSEmailMarketoSalesforcePower BIPendoAIA/B testingMultivariate testing

Company Brief

Aveva

Industry: Industrial Automation

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cambridge, United Kingdom

Founded: 1967

Glassdoor: 3.6

Website LinkedIn