Growth Manager, West Africa

Own lifecycle growth for West Africa, driving activation, retention, reactivation, and churn recovery across the user funnel. Build segmentation and personalization strategies using automated CRM/email journeys and optimized product-channel combinations. Scale growth best practices with A/B testing, data-driven experimentation, and clear reporting on key metrics. Partner with regional and central stakeholders to localize global initiatives and monitor market and competitor trends to unlock new user growth and revenue uplift.