Product Marketing Manager, Campaign Experience & Activation

Ibotta
Denver
Workplace: HybridFull timeUSD 100,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Project management","Cross-functional collaboration","Communication","Customer orientation","Organizational skills"]

Own go-to-market and launch execution for new campaign-platform capabilities, turning product changes into clear customer value, positioning, messaging, and sales enablement. Collaborate closely with Product and Sales Enablement to develop training, communications, and adoption plans, and use customer feedback and behavioral insights to identify friction and improve engagement. Track performance and continuously translate learnings into stronger commercial impact, including AI-assisted and automated campaign initiatives.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Ibotta
Ibotta
2 days ago

Product Marketing Manager, Campaign Experience & Activation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own go-to-market and launch execution for new campaign-platform capabilities, turning product changes into clear customer value, positioning, messaging, and sales enablement. Collaborate closely with Product and Sales Enablement to develop training, communications, and adoption plans, and use customer feedback and behavioral insights to identify friction and improve engagement. Track performance and continuously translate learnings into stronger commercial impact, including AI-assisted and automated campaign initiatives.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
  • •Translate product capabilities into positioning, messaging, and sales enablement resources.
  • •Own launch execution, including messaging, enablement, training, communications, and adoption plans.
  • •Partner with Product and Sales/Sales Enablement to connect individual launches into a cohesive commercial story and prepare teams for new workflows.
  • •Track launch adoption and performance, gather feedback, and turn insights into recommendations; support initiatives including AI-assisted planning and automation.

Pay and Benefits

Salary: USD 100,000 - 115,000 annually
Equity and Bonus:Equity
Perks:MedicalDentalVisionEquity401k

Key Requirements

  • •4+ years of experience across product marketing, go-to-market, marketing, product management, sales enablement, or related disciplines, with experience bringing products or capabilities to market.
  • •Demonstrated ability to develop and execute product launches and go-to-market programs.
  • •Strong understanding of translating product functionality into clear customer value, messaging, and sales materials.
  • •Experience working closely with Product and cross-functional teams to bring new capabilities to market.
  • •Strong written and verbal communication skills, with the ability to make complex products and workflows easy to understand.
Experience:4+ yearsAdtechRetail mediaCommerce mediaPerformance marketingSaaSB2B technologyEnterprise CPG
Education:Bachelor's
Skills:Project managementCross-functional collaborationCommunicationCustomer orientationOrganizational skills
Tech Stack:AI-assisted campaign planningAutomation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Ibotta
Ibotta is a mobile cashback and rewards platform that enables consumers to earn rebates and discounts on grocery, retail, and online purchases while providing brands and retailers with promotional and shopper insights.
Industry: E-commerce
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: Denver, United States
Founded: 2012
WebsiteLinkedIn