GTM Lead

Windborne Systems
Palo Alto, Redwood City
Workplace: OnsiteFull timeUSD 110,000 - 150,000 annuallyFunction: Marketing & GrowthSkills: ["Hands-on execution","Experimentation mindset","Customer discovery","Analytical thinking","Cross-functional collaboration"]

Own go-to-market execution for a flagship agentic weather product, turning early traction into a scalable product-led growth flywheel. Drive top-of-funnel growth through cold outreach, design-partner recruiting, and viral experimentation, while owning acquisition and retention with engagement analytics and direct customer conversations. Design PLG loops, run monetization experiments to validate pricing and willingness-to-pay, and partner closely with product and engineering as a first GTM hire.

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FursaFursa
Windborne Systems
Windborne Systems
1 month ago

GTM Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own go-to-market execution for a flagship agentic weather product, turning early traction into a scalable product-led growth flywheel. Drive top-of-funnel growth through cold outreach, design-partner recruiting, and viral experimentation, while owning acquisition and retention with engagement analytics and direct customer conversations. Design PLG loops, run monetization experiments to validate pricing and willingness-to-pay, and partner closely with product and engineering as a first GTM hire.
Location: Palo Alto, Redwood City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive top-of-funnel growth through cold outreach, design-partner recruiting, and viral experimentation.
  • •Own customer acquisition and retention using engagement analytics and direct customer conversations.
  • •Design viral features and implement product-led-growth loops.
  • •Run monetization experiments to prove pricing models and willingness-to-pay.
  • •Partner closely with product and engineering as one of the first GTM hires.

Pay and Benefits

Salary: USD 110,000 - 150,000 annually
Perks:401kHealth InsuranceDentalVisionPaid Leave

Key Requirements

  • •2+ years in a 0-to-1 software startup, ideally owning a self-serve or bottoms-up customer acquisition motion end-to-end (internship counts).
  • •Have grown engagement in a community (e.g., forum, industry org, email list, subreddit) and converted it into product engagement.
  • •Hands-on with product analytics using HotJar/PostHog/Mixpanel and able to write SQL queries independently.
  • •Experience shipping growth assets like landing pages, email campaigns, referral mechanics, and scrappy prototypes (bonus for LLM APIs).
  • •Run pricing experiments and A/B tests to assess trial length, paywall placement, usage vs. subscription, and willingness-to-pay.
Experience:0-to-1 software startupsProduct-led growthPricing experimentation
Skills:Hands-on executionExperimentation mindsetCustomer discoveryAnalytical thinkingCross-functional collaboration
Tech Stack:HotJarPostHogMixpanelSQLLLM APIs

Company Brief

Windborne Systems
Develops airborne systems and technologies for wind measurement, environmental monitoring, and renewable energy applications, focusing on hardware design, sensor integration, and data solutions to support wind resource assessment and operational monitoring.
Industry: Climate Tech
Website