Audience Insights Lead

Unity Software
New York, United States
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Communication","Analytical thinking","Curiosity","Collaboration","Presenting"]

Lead Unity’s audience insight capability end to end by building a continuous research program and turning research, product usage data, and social listening into actionable insights. Own perception tracking studies and the metrics behind developer and customer goodwill and internal trust. Set research methodology and precision standards, manage external research vendors and budget, develop frameworks for sentiment measurement, and present clear recommendations to senior leadership—often challenging assumptions with data-driven perspective.

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FursaFursa
Unity Software
Unity Software
3 days ago

Audience Insights Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead Unity’s audience insight capability end to end by building a continuous research program and turning research, product usage data, and social listening into actionable insights. Own perception tracking studies and the metrics behind developer and customer goodwill and internal trust. Set research methodology and precision standards, manage external research vendors and budget, develop frameworks for sentiment measurement, and present clear recommendations to senior leadership—often challenging assumptions with data-driven perspective.
Location: New York, United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Lead Unity’s audience insight capability end to end, including a continuous research program.
  • •Select and manage external research vendors, including ownership of the associated budget.
  • •Set the methodology and precision standards required before research is commissioned.
  • •Own perception tracking studies and the metrics used to measure developer and customer goodwill, strategy understanding, and internal trust.
  • •Synthesize research, product usage data, and social listening into a coherent set of insights and frameworks; present findings to senior leadership.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability InsuranceCommuter BenefitsEquityRetirement/pensionPaid LeaveEmployee ResourceEmployee Assistance

Key Requirements

  • •Strong written and verbal communication skills to translate technical research into clear business recommendations.
  • •Experience with brand and research methodology, including running or leading research programs.
  • •Comfort using AI tools as part of day-to-day analysis and workflow.
  • •A curious, inquisitive approach to uncovering what audiences need to know.
  • •Ability to present insights and recommendations directly to senior leaders, including perspectives that challenge assumptions.
Experience:Brand researchSocial listeningPerception tracking
Skills:CommunicationAnalytical thinkingCuriosityCollaborationPresenting
Languages:English
Tech Stack:AISocial listening

Company Brief

Unity Software
Develops the Unity real-time 3D development platform used to create, operate, and monetize interactive experiences and games across mobile, console, PC, and AR/VR platforms. Serves developers, studios, and enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn