Head of Growth Marketing

Fresha
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7-8 yearsSkills: ["Analytical thinking","Leadership","Cross-functional collaboration","Communication","Data-driven decision-making"]

Lead global performance marketing to accelerate acquisition for both B2B and B2C. Own paid search and paid social across major channels, scaling an in-house team and optimizing spend, creative, and funnel performance to maximize ROI and lifetime value. Partner with Data/Analytics to build dashboards and track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing, and present insights to senior stakeholders to drive investment decisions across key markets.

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FursaFursa
Fresha
Fresha
2 months ago

Head of Growth Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Lead global performance marketing to accelerate acquisition for both B2B and B2C. Own paid search and paid social across major channels, scaling an in-house team and optimizing spend, creative, and funnel performance to maximize ROI and lifetime value. Partner with Data/Analytics to build dashboards and track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing, and present insights to senior stakeholders to drive investment decisions across key markets.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and scale global performance marketing across paid search and paid social channels.
  • •Manage and develop the in-house team to deliver acquisition and ROI targets for B2B and B2C campaigns.
  • •Forecast and optimize budgets across regions and channels for maximum efficiency and growth.
  • •Partner with Data and Analytics to build dashboards and optimize using CAC, LTV, and ROAS insights.
  • •Collaborate with Design and Influencer Marketing, and present performance results to senior stakeholders to influence strategy and investment decisions.

Key Requirements

  • •7–8 years of performance marketing experience with hands-on expertise in paid search and paid social.
  • •Proven success running large-scale, data-led campaigns in fast-paced environments for B2B and/or B2C.
  • •Strong analytical and reporting skills, including experience with Google Analytics and Google Tag Manager.
  • •Demonstrated ability to lead teams and collaborate cross-functionally.
  • •Confident communicator able to present insights to C-suite stakeholders.
Experience:7-8 yearsB2BB2C
Skills:Analytical thinkingLeadershipCross-functional collaborationCommunicationData-driven decision-making
Tech Stack:Paid SearchGoogleYouTubeBingPaid SocialMetaTikTokSnapchatPinterestGoogle AnalyticsGoogle Tag Manager

Company Brief

Fresha
Fresha operates a global bookings and business management platform for salons, spas and beauty professionals, offering appointment scheduling, point-of-sale, payments, marketing tools and a consumer marketplace to connect clients with local services.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn