Senior Field Marketing Specialist - Korea

Speak
Seoul
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Project management","Problem-solving","Teamwork","Crisis management"]

Senior B2B Marketing Specialist will own Korea's field marketing function, lead enterprise pipeline strategy, manage events and a partner/community ecosystem, and connect marketing programs to revenue. You’ll partner with Sales and global teams to craft territory plans, optimize the demand funnel, and drive enterprise growth for Speak’s Korea market.

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FursaFursa
Speak
Speak
5 months ago

Senior Field Marketing Specialist - Korea

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Last checked: 10 hours agoStatus: Live

Job Summary

Senior B2B Marketing Specialist will own Korea's field marketing function, lead enterprise pipeline strategy, manage events and a partner/community ecosystem, and connect marketing programs to revenue. You’ll partner with Sales and global teams to craft territory plans, optimize the demand funnel, and drive enterprise growth for Speak’s Korea market.
Location: Seoul
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals, in partnership with Sales
  • •Co-develop territory plans with Sales that drive enterprise customer outcomes
  • •Manage and optimize the demand funnel — ensuring efficient lead flow from marketing activity through to sales progression
  • •Own the Korea B2B enterprise event calendar and budget end-to-end — from annual strategy and budget planning through individual event execution and post-event close-out
  • •Own post-event and campaign lead nurturing in HubSpot — building multi-touch workflows that activate enterprise leads immediately and move them through the funnel efficiently, while tracking ROI (ex. CPL, pipeline contribution, etc.)

Key Requirements

  • •6+ years of B2B marketing experience with a strong background in field marketing or demand generation, focused on enterprise accounts
  • •Strong CRM (plus if HubSpot) proficiency across workflows, segmentation, nurturing, and reporting, with a strong data-driven mindset
  • •Strong project management skills and high attention to detail across multiple workstreams and cross-functional partners (like Sales)
  • •Strong written and verbal Korean; working English proficiency
  • •Experience managing vendors, agencies, and external partners
Experience:6+ yearsEdTechHRTechB2B SaaS
Skills:CommunicationProject managementProblem-solvingTeamworkCrisis management
Languages:KoreanEnglish
Tech Stack:HubSpotCRMHubSpot dashboards

Company Brief

Speak
Provides conversational English practice through live tutors and AI-enhanced lessons, offering personalized language coaching via mobile and web to help professionals and learners improve speaking skills and workplace communication.
Industry: EdTech
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