Senior Paid Search Marketing Specialist

Delivery Hero
Barcelona
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical mindset","Communication skills","Problem-solving skills","Proactive approach","Data-driven execution"]

Own high-impact acquisition campaigns for Glovo regions, driving acquisition, activation, reactivation, and re-engagement through Google App Campaigns (UAC) and programmatic channels. Use deep measurement, attribution, and incrementality testing to optimize acquisition funnels and maximize ROAS. Lead continuous A/B testing and performance analysis, collaborate cross-functionally with design, local marketing, BI, and Martech, and deliver on regional performance targets.

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FursaFursa
Delivery Hero
Delivery Hero
2 days ago

Senior Paid Search Marketing Specialist

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Last checked: 7 hours agoStatus: Live

Job Summary

Own high-impact acquisition campaigns for Glovo regions, driving acquisition, activation, reactivation, and re-engagement through Google App Campaigns (UAC) and programmatic channels. Use deep measurement, attribution, and incrementality testing to optimize acquisition funnels and maximize ROAS. Lead continuous A/B testing and performance analysis, collaborate cross-functionally with design, local marketing, BI, and Martech, and deliver on regional performance targets.
Location: Barcelona
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create, develop, and optimize high-impact campaigns for one of Glovo’s regions (Africa, EE, Balkans, or SWE).
  • •Drive acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels.
  • •Take a hands-on, data-driven approach to daily campaign operations and use data to uncover untapped opportunities.
  • •Collaborate with performance marketing teams across Paid Social, SEM, ASA, and programmatic channels to maximize impact.
  • •Lead continuous optimization through A/B testing and performance analysis to fine-tune campaigns for efficiency.

Pay and Benefits

Perks:EquityHealth InsuranceGlovo CreditCommuter BenefitsMeal AllowanceGym MembershipRemote WorkParental LeaveChildcareTherapy Benefits

Key Requirements

  • •3–5+ years of experience in performance marketing, focused on Google App Campaigns (preferably UAC) and programmatic advertising.
  • •Proven ability to scale campaigns, optimize acquisition funnels, and maximize ROAS.
  • •Strong understanding of digital measurement, attribution models, incrementality testing, and performance optimization.
  • •Experience managing large-scale campaigns and collaborating across multiple stakeholders and teams.
  • •Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer.
Experience:Performance marketingOnline advertisingProgrammatic advertisingMobile app advertising
Skills:Analytical mindsetCommunication skillsProblem-solving skillsProactive approachData-driven execution
Languages:English
Tech Stack:Google App CampaignsUACProgrammatic advertisingGoogle Data StudioTableauExcelGoogle Ads EditorAdjustBranchAppsflyerA/B testing

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
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Glassdoor: 3.4
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