Director, EMEA Marketing

G2
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Pipeline management","Forecasting","Cross-functional collaboration","Strategic planning"]

Own the EMEA marketing plan, budget, and pipeline target for G2’s software marketplace. Lead regional demand generation across events, ABM programs, and buyer-intent-driven campaigns, and serve as the marketing voice on the EMEA leadership team. Translate global GTM strategy into a Europe-specific plan, run pipeline and funnel reviews with sales leadership, forecast MQA/SQLA and revenue using Salesforce and Looker, and coach a direct report while partnering with central Growth Marketing.

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FursaFursa
G2
G2
9 hours ago

Director, EMEA Marketing

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the EMEA marketing plan, budget, and pipeline target for G2’s software marketplace. Lead regional demand generation across events, ABM programs, and buyer-intent-driven campaigns, and serve as the marketing voice on the EMEA leadership team. Translate global GTM strategy into a Europe-specific plan, run pipeline and funnel reviews with sales leadership, forecast MQA/SQLA and revenue using Salesforce and Looker, and coach a direct report while partnering with central Growth Marketing.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the EMEA marketing plan, budget, and pipeline target.
  • •Drive EMEA pipeline growth and conversion across full demand volume and how well it converts.
  • •Lead EMEA event strategy and execution (executive dinners, sponsored and partner events, and virtual formats).
  • •Lead EMEA account-based marketing using buyer intent and account signals; manage the marketing-to-sales handoff.
  • •Forecast and report MQA/SQLA, pipeline, revenue, and average contract value using Salesforce and Looker; manage, coach, and develop one direct report.

Key Requirements

  • •7+ years of B2B marketing experience in the sales and marketing tech category.
  • •2+ years leading a lean marketing team in a player-coach capacity, balancing hands-on execution with people management.
  • •Hands-on experience designing digital ABM campaigns and planning/executing bottom-of-funnel activation programs.
  • •Have owned an event strategy, including executive-level formats that generated pipeline (not just attendance).
  • •Ability to turn buyer intent and behavioral signals into campaigns, with evidence of what converted.
Experience:7+ yearsB2BABMEventsEnterprise software
Skills:LeadershipPipeline managementForecastingCross-functional collaborationStrategic planning
Tech Stack:SalesforceLookerMarketo6SenseSFDC

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor